SAN DIEGO—There’s a lot of talk about content marketing. It’s no wonder the concept of using high-quality, relevant content to drive profitable customer action has gained so much traction. From television without commercials to social media feeds tailored to specific interests, consumers have grown accustomed to choosing the relevant content they want—and don’t want—to engage with. As traditional ads with their sales-pitch messages are becoming less and less effective, smart marketers have turned to using content in its many forms as the backbone of their social media, website, blog and even in-office marketing strategies.
For eyecare marketers who need some help in getting their content marketing game off the ground, there is now a solution—the Online Success Toolkit developed by the eyecare online marketing experts at iMatrix.
This free downloadable kit has all the necessary elements you need to launch your own content marketing campaign, including professionally designed graphics and an easy-to-implement strategy. If you are new to content marketing or simply want to diversify your content library, you can check it out and download it here.
iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have a partnership which offers optometrists, ophthalmologists, opticians and their staffs a wide range of new internet marketing products and resources designed specifically for their practices.