The Coppertone Polarized Lenses website from Vision-Ease Lens recently relaunched with a new layout, improved navigation and mobile functionality to keep consumers connected wherever they are. The site now includes three navigable homepage categories—"Sunlight & The Eyes," "Interact" and "Coppertone Lens Technology"—each with interactive drop-down menus that lead to information about UV eye safety and polarized lenses with soccer legend/mom Mia Hamm, Coppertone Polarized Lenses ambassador, leading the way.

 

  • Mobile-responsive design adjusts the site layout for better visibility on any smartphone, tablet or computer.
  • UV Index tool allows users to enter their zip code for local weather, current UV Index and recommendations for sun protection gear.
  • Videos offer tips on topics such as HEV light/Blue Light and avoiding glare while driving.
  • "Find A Provider" prominently displayed on every page helps users find ECPs in their area.