DALLAS—Essilor Instruments is launching the M’eye Store, an online store that sells small equipment, handheld instruments, accessories and consumables.

Products are organized by intuitive categories and searchable by product code. Eyecare professionals may also request pricing and information for finishing and optometry equipment that will require the onsite installations and personal attention of the company’s experienced technicians, and add them all to one shopping cart.

“We are excited to introduce the Essilor Instruments M’eye Store. We believe the eyecare community will greatly value the convenience and wide variety of parts, accessories, consumables and equipment offered by this online store,” said Samy Lauriette, senior vice president, Essilor Instruments Americas.

Top sellers from the new store, other than edging consumables, are expected to be PAL-ID lens engraving identifiers and pupilometers, according to Essilor Instruments. To celebrate the launch of M’eye Store, the company is offering special pricing on its ALM700 auto-lensmeter.