This month, Eyemaginations' blog showcases some new short, graphic videos which can be used to engage patients via websites and social media links.

Brigitte Granger, product manager at Eyemaginations, points out that, according to National Institutes of Health, patients forget more than 50 percent of what you tell them in an office visit.

For the patient who spares no expense for the latest smartphone, but is still wearing the same pair of outdated glasses, Granger suggests ECPs try Echo's Eyeglasses (Smartphone) video vignette.

 

For the trendy woman who is always well put-together, make sure she's thinking about her most important accessory: her glasses! The message is conveyed via the "Eyeglasses as Accessories for the Fashionista" vignette. For the distinguished gentleman who needs a refined pair of glasses to complete the look, check out Echo's "Glasses for the Distinguished Gentleman" video vignette.

Granger suggests ECPs add these to their waiting room playlist or sharing them via social media with patients.