NEW YORK—MacuLogix just issued a great new resource for eyecare professionals who diagnose and/or treat patients with advanced macular degeneration (AMD). The company has collaborated with Laurie Sorrenson, OD, to develop a step-by-step communication guide, called “12 Ways to Turn an AMD Diagnosis into News That’s Worth Celebrating.”
Available as a free eBook, ECPs can download a copy at www.maculogix.com/amdguide.
Being diagnosed with a chronic, progressive disease that can lead to blindness is often difficult for patients to comprehend. For many eyecare professionals, it can also be particularly difficult to deliver this news to patients.
Since MacuLogix’s AdaptDx automated dark adaptometer enables eyecare professionals to detect subclinical AMD three years earlier than it can be seen, MacuLogix published this eBook to help them deliver the diagnosis with confidence and improve long-term outcomes, the company said.
“How you deliver the message can make a significant difference in how a patient perceives it—and how they act on it. To that end, good communication skills can set you apart as a practitioner and have a major impact on patients’ lives,” said Laurie Sorrenson, OD, owner of Lakeline Vision Source in Cedar Park, Texas.
“Early diagnosis ought to be considered good news, but it can easily be misinterpreted as bad news, possibly resulting in less favorable outcomes,” she added.