LOUISVILLE, Ky.—Kenmark Group has launched a new social media initiative, called #kenmarkgetsreal.
The campaign, on the eyewear company’s social media platforms, will be a supplement to Kenmark’s current brand campaigns and will feature influencers. Kenmark will showcase real people in their everyday lives wearing their favorite styles from various Kenmark brands. The images will be featured in publications as well on the Kenmark website, on social media (@kenmarkeyewear), and new blog “The Mirror.”
Kenmark is encouraging customers to get involved in #kenmarkgetsreal, inviting them to follow along and participate on social media, tagging photos and using the hashtags to share and engage with Kenmark and the influencers alike.
With this initiative, Kenmark said it hopes to connect directly with its customers in a new way and give them insight into the trends and styles that are consumer favorites, as well as directly connect with new and prospective customers.