PLEASANTON, Calif.—EyeCare Prime, a leading global provider of marketing services created exclusively for eyecare practitioners and a subsidiary of CooperVision, announced this month that LensFerry S has expanded to include all contact lens modalities.
This expansion brings the convenience of automatic monthly payments and quarterly or semi-annual contact lens deliveries to a broader spectrum of patients while maintaining a central role for the eyecare professional. The service was developed to help practices increase annual supply sales, and includes all major manufacturers’ contact lens brands.
When it launched in April, subscription-based ordering service focused specifically on 1-day contact lenses. With this new announcement, LensFerry S includes monthly, two-week, and 1-day lenses from multiple manufacturers at eyecare professionals’ specified prices.
When patients enroll in the service, the annual cost of their contact lenses is divided into automatic monthly payments and they receive a three- or six-month supply of lenses, depending upon modality. The prescribing practice receives the sales revenue as if the lenses had been paid for in-office.
“The subscription industry has rapidly grown to generate $5 billion in revenue annually in the U.S. Consumers are utilizing subscriptions to buy everything from makeup to razors, diapers to laundry detergent, and dinners to movies,” said Mark Lindsey, global general manager, EyeCare Prime.
“We have partnered with eyecare practices to take advantage of this growing business model by applying it to contact lenses with LensFerry S, which enables them to retain more contact lens sales and offer contact lens wearers the convenience they have become accustomed to with other retailers.”
Unlike some other direct-to-consumer subscription models, LensFerry S does not force patients to switch to different contact lenses by requiring them to request only one type of contact lens product. With LensFerry S, the eyecare professional retains fitting and prescription control and flexibility for the benefit of the patient, the company pointed out.
Early adopters of LensFerry S have reported up to a 20 percent increase in annual supply sales in their practices. Even with this new upgrade, opening the service to all modalities, pricing to practices will remain the same. This is meant to encourage widespread adoption with the intent of elevating patient convenience and service levels while retaining contact lens sales in the practice.
LensFerry S is available to all eyecare practices in the U.S. It costs $49 per month, plus $2.50 per shipment. For every completed patient annual subscription through LensFerry S, EyeCare Prime makes a donation to Optometry Giving Sight for an eye exam.