PINELLAS PARK, Fla.—To help eyecare professionals stay up to date on the latest lens style trends, Transitions Optical has created style materials that provide tips for finding the style in eyewear and merchandising their office space to help ECPs better display and explain eyewear options to patients.
Eyewear has evolved from a functional product to an important style component. To help ECPs build their practice and take advantage of the opportunities an uptrend in style presents, Transitions Optical created three tools to help ECPs become more knowledgeable about the lens style arena.
Lens Style Guide PDF: Authored by Transitions Change Agents Sheena Taff and Darryl Glover, OD, the Lens Style Guide gives ECPs a step-by-step look at how to talk to patients about the latest trends in eyewear, how to pair frames and lenses and how to display eyewear in their practice.
Style One-Page Handout: This tool provides a shortened version of the Lens Style Guide to give ECPs the basics for creating a stylish eyecare and eyewear practice.
Style Brainshark: Taff gives an overview of the style ABO Course—helping ECPs learn about the latest trends in eyewear fashion and create a practice that emphasizes the stylish aspect of not just frames, but lenses too.
Style Social Media Posts: The social media posts provide style-focused material that ECPs can share on their practice accounts.
The materials also provide information on how to style Transitions lenses—including frame and lens combinations and color matching to help ECPs when prescribing Transitions lenses to style-conscious patients.
The Transitions Optical style resources can be viewed online and downloaded by visiting TransitionsPRO.com/style.