NEW YORK—Tura Inc. has launched a newly modernized website, Tura.com which reflects a total digital brand and showcases the company’s brand portfolio.


Tura's brand management team in their
New York City showroom.

While the site’s main focus is their trade customers, the company notes that its new website also acknowledges the importance of appealing to consumers with the rebranding across all of Tura’s digital platforms. Tura’s elevated digital look features a clean, wide screen layout with distinctive content including campaign imagery, videos, and product releases. Through the easy to navigate menu, visitors can learn more about Tura’s brand portfolio and also take a dive deep into each brand’s signature details, press coverage, current campaign content and social media feeds.

In addition, a state of the art search and filter system has been implemented to allow both business and consumer visitors to locate frames in a variety of ways: brand, gender, color, size, shape, materials, construction, and fit. The website also includes a brand new “Find Your Fit” function that allows users to select their face shape, size and preferences to find the best eyewear shape to complement their frame. Additional key features include the ability to bookmark favorite frames for easy reordering, real time order status updates, and order tracking.

Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. The Tura Inc. brand portfolio includes: Tura, Kate Young for Tura, Ted Baker, L.A.M.B. gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.

The new rebrand delivers ease of use, strong integration of social media and a modernized approach to providing relevant content to eyewear enthusiasts and newcomers alike. The Tura website overhaul is a reflection of the brand’s rich and extensive history of high fashion design. For eyewear lovers, the website now includes detailed coverage of Tura’s rich, 80-year history, including a scrolling timeline from the 1930s to the present, a detailed section explaining Tura’s dedication to quality and a deep dive in to all of the materials and components of each of the brand’s products.