NEW YORK—The Internet can be a crowded place, and finding the information you’re looking for can sometimes be challenging. We want to help you wade through all the mumble jumble of content on the Internet and supply you with our most read articles from this year. We strive to deliver content across a wide variety of topics that eyecare practices can easily digest and implement new ideas into their practice. Get 2017 started off right with our most-loved articles.
Must Read Articles for Every Eyecare Practice
10 Retail Trends for Your Optical Shop
The retail side of your practice is an important piece of your revenue. But as an OD your focus usually falls on patient care in the exam lane. Don’t forget to take time to manage and monitor the performance of your dispensary. Use these retail trends to make smarter decisions in your optical shop in 2017.
4 Tips for Defending the Contact Lens Evaluation Fee
Every single eyecare practice has faced this complaint at one point or another. “Why am I being charged more for my contact lens prescription?” So, what’s your pitch for educating patients on the fees associated with a contact lens evaluation? We’ve got a few ideas and strategies you can try in your practice to better educate your patients on these costs.
2 Minute Sales Strategies for Closing Bigger Purchases
Here is another great post for the opticians in your practice. Although, the sale starts as soon as a patient walks into your practice, improving on selling techniques is a great skill to brush up on for every member of your team. These two tips could make all the difference when it comes to increasing sales in your dispensary in 2017.
Educating Your Patients on the Cost of Their Spectacle Lenses
When it comes to purchasing new glasses, a lot of patients grimace at the price tag. But glasses play a big role in a person’s quality of life by providing better vision. Comparing the “daily” costs of new glasses with some other daily purchases including things like coffee or a cell phone bill are a good way to help patients rationalize the costs of new frames.
7 Bad Manager Habits That Can Destroy Your Team
Learning how to become a good manager usually takes time, some trial and error, and years of experience. And, a bad manager can have a big impact on the happiness of your staff and the energy in your entire practice. We’ve got a list of seven habits every manager should work to eliminate.
Design Trends for Eyecare Practice Success
Design trends are hard to keep up with even as a designer, so if you aren’t a designer it’s an even more confusing topic. We asked our in-house designer for some common design trends and tips that all eyecare practices can strive to implement on their website and marketing materials.
6 Things You Should and Shouldn’t be Doing on Social Media
Social media is always changing. Keeping up with the things that you should and shouldn’t be doing can be a lot. We’ve put together some of the best practices from 2016, and also some practices you should make sure to leave behind. Start with a social media plan for 2017 and implement these ideas for a successful strategy.
4 Ways Your Workflow is Sabotaging Second Pair Sales
Making second pair sales is a great way to add some extra revenue to your business. But, accomplishing those second pair sales is usually a lot easier said than done. Your workflow could be hindering your sales success. We have four ideas for making adjustments to your workflow that could help you and your entire team boost second pair sales in 2017.