LAS VEGAS—Eye tracking technology, often used to monitor and measure consumer behavior in retail environments, is moving further into the realm of vision diagnostics. One example, the RightEye Reading Test, was unveiled at last weeks’s CES by RightEye LLC, a health technology company using eye tracking to enhance patient care and vision performance. The test will be available in Spring, 2017.

The RightEye Reading Test can noninvasively identify reading disorders in students at all grade levels, according to RightEye. Created with an exclusive license acquired from the Optometric Extension Program Foundation (OEPF), the test, which is objective and repeatable, can assess eye movement issues associated with reading disorders like dyslexia, resulting in earlier and more appropriate intervention for young readers.

Rather than wait for the learning and behavioral challenges associated with misdiagnosis to occur, health care providers, education systems and vision specialists can use to the test to identify reading disorders earlier than ever, and at a fraction of the cost of traditional diagnosis, the company said.

“RightEye is proud to bring our spirit of innovation in health care to education,” said Barbara Barclay, president of RightEye. “With this test, school systems and optometrists will be able to identify reading disorders, apply an appropriate intervention and avoid the learning and behavioral challenges often associated with misdiagnosis.”

Kelin Kushin, the executive director of OEPF said, “The OEP Foundation is delighted to support the creation of a reading test that uses the kind of non-invasive remote eye tracking that RightEye’s system offers. OEP is pleased to see these stories continue to benefit the optometry community and the community at large. This should make it easier for readers of all ages and status to be assessed more effectively.”

The content includes nearly 100 stories, short and long, available in 12 languages, each marked with a level of difficulty that corresponds to different grade levels for beginning, intermediate and advanced readers. The RightEye Reading Test will identify and report metrics that are important to assess ocular motor abilities when reading, including words per minute, fixations and regressions.

Click here to see an example of how the RightEye Reading Test works.

In the video above, Vision Monday’s Andrew Karp interviews Barclay as she demonstrates and explains the RightEye Reading Test at last week’s CES.