Rudy Project North America Debuts Authorized Dealer Website


NEW YORK—Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the U.S., Canada and the Caribbean, recently unveiled their new authorized dealer website,

The interactive and responsive website offers a variety of rich media, including videos and photos, that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project, the company said.

“The website operates as a living, breathing catalog and informational resource for dealers,” said Alysia Kamrath, RPNA’s digital marketing director. “All current in-line products are displayed, with detailed descriptions of the lens and frame technology that makes it easy for dealers to learn about Rudy Project’s leading-edge technologies and differentiating features and benefits. It’s also completely responsive and mobile friendly, making it easy to view on tablets and phones.

“Dealers can use the website as an interactive tool with customers in their practices and shops to look at products, explain technologies and share valuable information. Item numbers and a discrete MSRP coding system are imbedded on product pages to make ordering and communicating pricing easy and simple. Dealers can use the online ordering system by logging in or simply call up Rudy’s Projects’s customer service to place orders while customers are still in the store for faster and more flexible service,” Kamrath said.

An entire section of the website is dedicated to Rx-compatible frames and lens configurations, and can be cross-referenced with available parameters in the Rudy Project North America print catalog. The tabbed navigation on the new site makes it simple to access the lens and frame information for an entire product line, like Rudy Project’s best-selling Rydon frame.

Users can also find product features, details, available colors, and related products all on the same page for one-touch navigation. The website also features Rudy Project’s popular line of road, TT and road-aero helmets.

Also featured is Rudy Project North America’s bag and apparel lineup, with triathlon suits, long and short sleeve cycling jerseys, shorts, outerwear and other accessories. The site also shows Rudy Project’s entire line up of gear bags, ranging from the versatile Hydration 10 pack to the award-winning Transition 46 bag. The entire line is geared toward providing athletes with innovative apparel to elevate their performance.