R(e)Tail

Eye-DNA Updates its 3DNA Eyewear System

By CLICK Staff

Wednesday, August 22, 2018 11:45 AM NEW YORK—Eye-DNA has updated its 3DNA eyewear system, including an interactive retail kiosk with two new frame collections, an 80-piece swatch book and eyewear design software v1.6. The 3DNA eyewear system offers optical retailers digital customization tools based on 3D scanning and design, enabling them to provide customers with user-designed, precisely-fit premium eyewear.

ProperOptics.com Offers ECPs a Way to Retain Patients
Via a New E-Commerce Partnership Option

By Marge Axelrad
Thursday, October 19, 2017 11:15 AM

SCOTTSDALE, Ariz.—With the rise of online eyewear and an interest on the part of certain patients to seek more accessibly-priced eyeglass choices, a new service, offered with several partnership options by GSRx, Inc., an optical lab, is enabling eyecare professionals to capture more optical sales and keep profits from those sales.

David Kind Launches Partnership Program to Provide Online Sales Options for ECPs

By CLICK Staff
Thursday, October 12, 2017 10:15 AM SAN DIEGO, Calif.—With consumers increasingly looking to purchase online, many retailers have noticed declines in brick-and-mortar sales, and traditional eyewear retailers are not immune to the impact of online sales. A new e-commerce solution from David Kind provides a way for eyecare professionals to create new revenue streams and offer their patients the convenience of an online option.

Frames Data Debuts ‘My Frame Gallery,’ a Virtual Frame Board

By CLICK Staff
Tuesday, October 3, 2017 11:15 AM

NEW YORK—Frames Data  announced the  release of its newest product, My Frame Gallery. This new product, which can be previewed at www.framesdata.com/gallery, was officially available at Vision Expo West 2017, as well as online on Sept. 14, 2017.

[Partner Post] 5 Ways Your Practice Is Falling Behind Your Biggest Competitors

By CLICK Staff
Wednesday, July 26, 2017 12:10 PM In just about every business the competition is fierce. In your eyecare practice, you’re facing competition from both online frame and contact lens retailers and against other local ODs in your area. When it comes to being an OD, there is a lot more to managing your practice than just providing patient care. There is a business side of your job as well.

[Partner Post] Switching and Shopping for a New EHR System

By CLICK Staff
Monday, May 22, 2017 4:10 PM NEW YORK—On the market today, there is a wide variety of software solutions for eyecare practices. For just about every business and health care need, there is a system or tool out there. But for your practice, EHR software is probably the most important piece of what makes your practice spin and allows you to manage and provide a high level of care. But what about when your system isn’t meeting your expectations and it’s time to look for something better?

[Partner Post] 3 Income Boosting Resolutions for Your Eyecare Practice This Year

By CLICK Staff
Thursday, February 9, 2017 1:05 PM NEW YORK—Now that we are a little over a month into the new year, it’s time to take a quick look back at the resolutions you made for your practice this year. Or wait, maybe with all the craziness and rush of a new year you didn’t even have time to think about the goals you want your practice to accomplish over the next 12 months.

New Marketing Programs Help ECPs Use
Digital/Social to Emphasize Specialties

By CLICK Staff
Wednesday, January 11, 2017 12:10 PM

NEW YORK—Certain areas of expertise require more patient education than others, points out EyeCarePro, which helps eyecare professionals manage their digital and web presence and communications.

FlashFrames.com Shopping Tools Help Consumers Find Sunglasses They Want

By CLICK Staff
Friday, September 9, 2016 2:10 PM

DALLAS—Essilor, in an effort designed to enable consumers to shop for and purchase frames based on only a photo, has introduced to the U.S. market FlashFrames.com, a new website tool.

Enhanced Vision Launches Online Store for Low Vision Assistive Technology

By CLICK Staff
Wednesday, August 17, 2016 12:10 AM

Enhanced Vision, a leading supplier of low vision assistive technology, has launched LowVisionMarket.com, an online store that offers a quality selection of inexpensive low vision aids for daily living.

Innexus Holds a Logo Design-A-Thon

By Staff
Thursday, July 14, 2016 12:10 PM

GRAND RAPIDS, Mich.—Innexus, the optical website, social media and marketing program for eyecare professionals, is holding a Logo Design-A-Thon for all eyecare practices and other companies in the optical industry that need a new or updated logo. The Logo Design-a-Thon event will run during the months of August and September. During this time, Innexus will design a new logo for every business day at a greatly reduced rate.

Safilo USA Partners With Marie Claire on #GETFRAMED, an
Interactive, Shoppable Platform Combines Edit, VTO and Retail Events

By CLICK Staff
Thursday, May 12, 2016 2:35 PM NEW YORK––The May issue of Marie Claire, presents a first-ever sunglasses-themed interactive editorial platform, titled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section.

Chlogan Eyewear Debuts B-to-B Website

By CLICK Staff
Sunday, May 1, 2016 9:05 AM NEW YORK—A new B-to-B e-commerce website from Chlogan Eyewear makes it easy for accounts to personalize account details and place orders online from any web browser.

Pay-Per-Click Goes Mobile in 2016

By Holly Howson-Watt, CLICK Contributor
Wednesday, March 23, 2016 9:15 AM

NEW YORK—Search result visibility competition is fierce, especially for local businesses trying to stand out in local search results. On-site optimization and content marketing are two critical strategies. And, a steady content campaign builds brand trust and credibility over time. However, Pay-Per-Click (PPC) is something that can get patients into your practice immediately.

[Partner Post] 3 Tips to Help Your Optical Shop Destroy Your Online Competition

By Staff
Monday, February 29, 2016 12:49 PM NEW YORK—It’s not a surprise that your optical shop is facing tough competition from online retailers. Online retailers often have large marketing campaigns and lower prices, which can make them hard to compete against. But, the expert knowledge and quality products in your eyecare practice should have what it takes to compete with online giants. So how do you relay that message to your patients and keep them shopping in your dispensary?