NEW YORK—Hoya Vision Care has launched a new website for its Seiko Optical U.S. subsidiary at www.seikovision.com.
A portion of the new website will be dedicated to the Seiko Elite program, a program developed by eyecare professionals for eyecare professionals in order to help with practice growth and development. Through this program, Seiko will offer value-added services to participating eyecare practices, including marketing services, practice consulting and practice analytics.
"We are excited to see the impact of the new Seiko website," said Gregg Fowler, vice president, sales and marketing at Hoya Vision Care. "Not only for our brand presence nationally, but for the services and benefits it allows us to offer eyecare professionals."
Hoya Corporation acquired 50 percent of Seiko Optical in March of 2014, and has since put its efforts into bringing the brand to the forefront in the U.S. Seiko launched its optical branch under the name Vista in the 1920s, while Hoya Corporation began developing lenses in 1941. Together, the two companies have more than 160 years of experience in the industry and hope to combine this experience to revolutionize both lens production and the way eyecare practices operate.