TECHNOLOGY: CLICK: Social Skills Alcon Is Working With Social Media Influencers to Help Customers Try Contact Lens Colors By CLICK Staff Tuesday, October 16, 2018 11:15 AM FORT WORTH, Texas—Beauty bloggers Laura Sanchez, and Raye Boyce are taking part in Alcon’s newly launched sweepstakes, which invites people to play with their eye color for a chance to go backstage at New York’s Fashion Week in February 2019.Alcon has teamed up with the popular social media influencers who will share their own Air Optix Colors looks and spread the word about the sweepstakes to fashionistas across the country. They will share tips about creating a head to toe color look. Sanchez will also be joining Air Optix Colors at SEPHORiA, the first annual one-of-a-kind experience with hot beauty brands and influencers which will take place in Los Angeles this upcoming weekend. Patients can enter by wearing or virtually trying on one of the 12 colors in the Alcon Air Optix Colors portfolio and uploading a photo of their look to Instagram with the hashtags #Sweepstakes and #ReadyToPlay. The winner gets a trip for two and a VIP experience at New York Fashion Week: The Shows in February 2019.The sweepstakes, which runs through Dec. 11, 2018, highlights the newly launched Gemstone Collection of contact lenses—a trio of colors including Amethyst, True Sapphire and Turquoise.“Air Optix Colors contact lenses offer a great option to enhance eye color and express yourself in new ways, whether or not you need vision correction,” said Sergio Duplan, North America region president, Alcon. “This sweepstakes is a creative way to open our audience’s eyes to exploring new looks and sharing them through social media, for the opportunity to win a VIP experience at the premier New York fashion event of the year.”“I love to play with my eye color and the new Air Optix Colors Gemstone Collection is the perfect complement to cozy fall outfits, bold makeup looks and playful hair styles,” said Sanchez, popular YouTube personality and social media beauty influencer. Air Optix Colors contact lenses are available with a prescription from an eye doctor. People interested in entering the sweepstakes by enhancing their eye color can visit www.airoptixcolors.com to find an eye doctor for a fitting and a free trial. Visit www.facebook.com/airoptixcolors to see the complete details and official rules for the sweepstakes. Alcon plans to announce the sweepstakes winner at the end of December 2018 on the brand’s Facebook and Instagram channels.