Warby Parker New Virtual Try-On App Features Apple AR Technology

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NEW YORK—Warby Parker launched a new virtual try-on tool, which helps customers find their frames "even before they've technically put it on their face," the company pointed out. Now available to iPhone X users via the Warby Parker app, the new tool uses Apple’s ARKit and TrueDepth technology, along with Warby Parker’s proprietary frame placement and fit system to project frames onto the user’s face, the company said. "Unlike other VR applications, our Virtual Try-On tool uses an in-house placement algorithm that mimics unique 3D facial curvatures, resulting in a lifelike fitting room experience that reflects realistic frame color, texture, size and fit."

The Warby Parker VTO also includes a photo-sharing option and it interacts with existing Warby Parker app features, allowing customers to “favorite,” select frames for Home Try-On, and purchase.

In addition to its online site, Warby Parker currently also operates 88 retail locations across the U.S. and Canada.