Optical Retail Veteran Designs All-in-one Lens Display and Mirror


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Top Line:
Papillon is an all-in-one lens options display and dispensing mirror.
Close Up: Neil Kabinoff, creator of Papillon, noticed the eyewear industry needed a single model to show customers the benefits of new lens technology. After 35 years of owning and operating eyeglass stores, he realized that the best way to build trust with customers is to educate them about their purchase. With Papillon, opticians can educate customers through an interactive experience by showing them the benefits and features of the three most lucrative lens options: anti-reflective, polarized, and photochromic. A rechargable power supply lets the optician place Papillon anywhere.
“Papillon increases the transparency of sales interactions by allowing opticians to plant the seed of purchasing lens options while customers choose frames,” said Kabinoff. “Papillon allows the customer to be aware of their total purchase throughout the sale. The customer is educated, empowered, and in control of their purchase.”
Vital Stats: Papillion is available through about 30 participating labs in the U.S. To order Papillon, visit butterflybox.net, and hit the “participating lab” button.
www.butterflybox.net; (855) 568-3937 (EYES)