SAN DIEGO—Zeiss is expanding its DuraVision line of anti-reflective coatings with the launch of DuraVision Platinum, DuraVision BlueProtect and DuraVision Silver.

The flagship coating, Zeiss DuraVision Platinum, excels in three key performance areas, according to Zeiss. Residual reflectance is just 0.8 percent, lower than any other leading AR. A new foundation layer makes lenses more scratch-resistant than crown glass, so they will maintain clarity and a pristine appearance in the face of everyday wear and tear. The combination of advanced water- and oil-repelling topcoat and a patented anti-static layer makes lenses with Zeiss DuraVision Platinum both dirt-resistant and exceptionally easy to clean.

“We are confident that Zeiss DuraVision Platinum offers the best combination of anti-reflection, toughness and ease of use in the market today,” said Claude Labeeuw, vice president of marketing for Carl Zeiss Vision U.S.

Zeiss DuraVision BlueProtect significantly reduces harmful blue light (wavelengths shorter than 450nm) while allowing nearly all beneficial light (470nm and above) to pass through. Since fluorescent and LED light bulbs have peak intensities below 450, it also reduces blue light exposure at night. Zeiss DuraVision BlueProtect has the same scratch resistance and cleanability as Zeiss DuraVision Platinum.

Rounding out the current offering, Zeiss DuraVision Silver gives ECPs an additional option to meet patients’ AR needs.

akarp@jobson.com