TECHNOLOGY: Spectacle Lenses Adlens Unveils New Look for AdlensRX Focuss By Staff Tuesday, October 4, 2016 10:46 AM OXFORD, U.K.—Adlens unveiled a new branding and logo for its adjustable focus eyewear, AdlensRX Focuss, at last month’s International Vision Expo in Las Vegas. The updated logo reflects the positioning of Adlens as “a technology-forward company challenging the traditional lens industry while strengthening the premium positioning of AdlensRX Focuss,” the company said.“Defining our purpose as a company has been the starting point for the new brand and visual identity project,” commented James Methven, vice president of marketing at Adlens. “Through our revolutionary technology and design excellence, we develop eyewear that adapts to the needs of the human eye; this is what sets us apart from other eyewear companies. Our customers’ life-changing experiences with AdlensRX Focuss are evidence of this.”