NEW YORK—Shamir Insight is launching a new premium anti-reflective coating, Glacier Plus UV, which matches three main components: the lens material, the hard coat and the AR coating itself.

The coating, which is only available on Shamir-certified lens blanks, is matched to the specific properties and characteristics of each lens material. The hard coat is then customized based on which particular molecular properties work best, and then the AR coating stack is developed as a precise “recipe” based on the lens material and customized hard coat.

“Shamir is looking at AR as a complete system—lens material, hard coat, AR,” said Mark Becker, vice president of marketing and strategic partnerships.

In addition, Shamir is upgrading its digital measurement device, Shamir Spark with improvements and new features, including one-time calibration and the addition of near PD and effective diameter measurements. The Shamir Spark device is compatible with iPad 3, 4, or iPad Air and requires that users download Shamir’s app on their iPad.

akarp@jobson.com