Essilor Launches Varilux Ad Campaign


This new Varilux consumer ad campaign, which Essilor of America is launching April 24, shows how blurry vision can interrupt common, everyday activities such as viewing a menu at a restaurant and offers Varilux lenses as the leading progressive lens solution and the only line of progressive lenses featuring lenses designed with Essilor’s W.A.V.E. Technology (Wavefront Advanced Vision Enhancement) that identifies and removes lens high order aberrations, resulting in sharper visual performance.