|
|
|
|
Hoya designed iD LifeStyle2 Clarity (l) and iD LifeStyle 2 Harmony (r) using extensive data and analysis.
|
LEWISVILLE, Texas—Hoya Vision Care
is launching two customized progressive lens designs, iD LifeStyle 2
Clarity and iD LifeStyle 2 Harmony. Both are the result of extensive
data collection and analysis, Hoya said.
iD LifeStyle Clarity’s primary
focus is on maximizing distance vision which tends to be most important
to progressive lens wearers between ages 35 to 50 who have an active
lifestyle. iD LifeStyle Harmony is designed to be the “go-to”
progressive with the most comfortable distribution of powers across the
primary viewing areas. Both offer the following benefits:
- Front surface curvature follows
the natural eye ball rotation for extremely natural progression which
leads to smooth interaction between far and near.
- Uniform addition on the front
surface, counterbalanced on the back to achieve the total addition power
for easy re-adaptation if a patient’s addition changes.
- Patented Integrated Double
Surface Design (IDSD) free-form technology for clear, natural vision in
all directions and at all distances.
- Balanced View Control achieves
extremely stable image perception: 100 percent stability when moving,
even when walking down stairs.
- No special fitting parameters
are needed. Patients will receive a highly customized lens without
having to take additional measurements.
“We always want to ensure our
primary customers, independent eyecare providers, have access to
products that will help them grow their business. iD LifeStyle2 will
offer two key benefits, one is a ‘wow’ for two core groups of
progressive lens wearers,” stated Barney Dougher, president of Hoya
Vision Care, North America.
“Second, this is a level of
customization at a price point that patients will appreciate. These two
factors will help build the brand reputation of our independent practice
customers.”
iD LifeStyle 2 Harmony and Clarity
are available in a wide range of materials, polycarbonate, plastic,
Phoenix, hi-index 1.60 and 1.67 as well as with Transitions and Suntech. ■
akarp@jobson.com