Hoya Offers Drivers Two New Photochromics

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LEWISVILLE, Texas—Hoya Vision Care is launching Sensity Dark and Sensity Shine, extending the Sensity line of brand-differentiating photochromic lens technology. Sensity Dark activates behind the windshield of the car and fades back to full clarity. The lenses are also priced the same as original Sensity.

Sensity Shine also activates behind the windshield of the car, and offers wearers a fashion-forward look with a mirror coating. Both art and science went into selecting the optimal colors that provide the ideal contrast and glare reduction without sacrificing precise vision. Hoya found three optimal combinations: a neutral grey tone, a more flamboyant brown and a lively and slightly intense green. The colors have been professionally defined to match fashion trends and to ensure natural color perception and superior contrast.

Wearers will benefit from all of the features in original Sensity such as Stablight Technology, which ensures the lenses perform consistently in varying climates and temperatures, and has proven to be very popular with wearers.

A full line of free-form progressive and single vision lens designs, materials and anti-reflective treatments are available in Sensity Dark, Sensity Shine and Sensity.