Rudolf Suter Named CEO, Chairman of Pro Fit Optix


DALLAS—Pro Fit Optix International has named veteran optical entrepreneur and executive Rudolf Suter chairman of the board of directors and CEO.


Suter most recently served as CEO of Optixx AG, a Swiss company he founded that developed and marketed free-form lens designs. The company terminated operations at the beginning of May. Additional details were not available at presstime.

In his new role, Suter will be based primarily at Pro Fit’s Dallas headquarters, Alan Yuster, executive vice president of operations for the company told VM.

“As Pro Fit Optix intends to grow rapidly with its focus on all distribution segments, we are pleased to announce that Rudolf Suter has accepted this position. He brings a global reputation for innovative growth to our company,” said Yuster.

Suter, who holds a master’s degree in engineering and economics, started his career in the elevator industry in the late 1970s, which lead to senior management positions at several optical companies, including Loh Switzerland followed by positions as principal and president of Satis Vacuum, which he grew to become the leading supplier of anti-reflective lens coating equipment. He founded Optixx AG of Switzerland in 2002 which has become an important player in the field of free-form progressive addition lenses.