Calif.—Shamir is launching Shamir X3, a fashion-focused sun system that enables ECPs to offer a complete solution to patients that includes Rx lenses, proprietary mirrors, lens engravings and other elements. Shamir’s X3 prescription sun package takes sunwear to the extreme by introducing not only premium optics in complex eyewear, but also adding an element of exclusivity by letting the patient select any pair of frames on the board in combination with Shamir’s progressive and single vision designs.

Shamir X3 offers a choice between a multitude of fashion tints and mirrors, and provides advanced expression options and superior cosmetics by allowing each patient to add their own signature engraving onto the lens all while ensuring they receive the thinnest lenses for their prescription. Shamir’s X3 is designed to assist ECPs with merchandising in order to help grow Rx sunwear sales.

To facilitate the new X3 package offering, Shamir has opened a state-of-the-art edging lab in Los Angeles, Calif. The facility provides the specialized services necessary to further enhance the quality, cosmetics and optics of Shamir X3 orders.

akarp@jobson.com