Transitions Launches Signature VII, a Faster, Darker Photochromic

  Transitions Signature VII lenses use an exclusive dye formulation that allows them to be more reactive to indirect sunlight and reflected sunlight, and darker on hot days.
PINELLAS PARK, Fla.—Transitions Optical is launching Transitions Signature VII, which the company is touting as “its most responsive everyday adaptive lenses ever.” Intended as a replacement for Transitions VI, the company’s flagship product for the past six years, Transitions Signature VII offers maximum indoor clarity and responsiveness to UV outdoors, according to Transitions Optical. It will be available to eyecare professionals beginning Jan. 7, 2014 in a range of materials and designs.

Created through a new product development model called Life360, Transitions Signature VII lenses are designed to be more responsive in more situations, according to Transitions Optical, which tested the lenses in more than 200 conditions and geographies. The new lenses use Chromea7, a proprietary dye formulation that allows the lenses to be more reactive to indirect sunlight and reflected sunlight, and become even darker on hot days.

Additionally, the lenses have improved gray and brown tints. “The gray tint is a more neutral color, offering true life color and the brown is the best everyday, contrast-enhancing lens we’ve ever offered,” said John Ligas, director, research and development, Transitions Optical. ■