BUSINESS: Retailers Transitions Optical Appoints Rauscher and DOrling to Director Posts By Staff Monday, March 18, 2013 12:00 AM Catherine Rauscher Matt DorlingPINELLAS PARK, Fla.— Transitions Optical, Inc. has announced Catherine Rauscher will assume the role of director of sales – Lens Manufacturer Channel, North America, effective immediately. In this position, Rauscher will be responsible for developing and executing strategic plans to ensure the profitable growth with North American lens manufacturer partners, including creating the optimal product, pricing and distribution support plans to achieve growth objectives with these key partners. She will provide leadership for the Transitions key account managers who call on these partners, as well as cultivate relationships with existing and new accounts. Rauscher joined Transitions Optical in 2004 as production engineer, Trans-Bonding and then moved to marketing specialist for Lens Manufacturers. In 2008, she became associate brand manager and in 2009 moved to the role of marketing manager for Sunwear. In 2010, Rauscher was promoted to the role of key account manager for Lens Manufacturers. Most recently, she has held the role of Account Executive, Key Accounts, responsible for leading Transitions Optical’s strategic alliance with Younger and its relationship with VSP. In other news, Transitions has appointed Matt Dorling as director, national retail and Canada. In this position, Dorling will be responsible for strategizing the growth and profits of North American national retail partners, as well as strengthening partnerships while building the Transitions brand in Canada. Dorling has been with Transitions since 1999 when he began as trade developer. Since then, he has undergone substantial role evolutions throughout the company, including to area business manager U.K., country manager, Nordic/Baltic and his most recent position, business director, U.K. and Ireland.