RANCHO CORDOVA, Calif.—VSP Optics Group is expanding its Unity portfolio to include new Unity Via progressive lenses. Developed with input from doctors and progressive lens wearers, Unity Via’s intelligent technology brings a new approach to fitting and delivers precise vision correction with exceptional ergonomic comfort, according to VSP.

Rather than forcing the eye to adjust to the lens, Unity Via is designed to follow the natural path of the eye for a comfortable fit, the company said.

“Unity Via represents an exciting new milestone in ophthalmic lens design,” said Randy Dannewitz, vice president of product development for VSP Optics Group. “Having helped bring to market many customized lens designs, I have never before seen such intelligent technology that helps eyecare professionals make easy and comfortable vision a reality for their patients from the moment they first put on their glasses.”

In wearer trials, Unity Via outperformed the progressive lens market leader two to one, VSP said. It also ranked superior in areas of lifestyle performance, close vision and ease of finding the right focus.

The Via portfolio includes five options in the F, N and O categories, including designs for frames with high-wrap, and for patients who use mobile devices for more than four hours per day.