Essilor’s Purcell Offers A Lesson on Innovation


 Essilor’s Howard Purcell, OD. 
When it comes to innovation, Essilor International is no stranger to the concept. The award-winning lens maker was named to Forbes Magazine’s 2011 list of “The World’s Most Innovative Companies,” clocking in at Number 25 on the prestigious list.

As the Lead Sponsor of VM’s Global Summit, Essilor’s vice president of customer development Howard Purcell, OD, FAAO spoke about “how critical innovation is going to be to our future in this industry.” He challenged attendees “to find ways to innovate in the optical space.”

Purcell urged the audience of clinicians and industry executives to focus on ways “that will give us the customization and individualization that many of our patients are looking for. We all need to push the envelope and continue to innovate.”

On a lighter note, Purcell told the crowd, he “felt like Oprah” since each attendee would be taking home an Essilor product as a gift—which he fittingly described as “glasses with three of our new innovations—Crizal UV, Optifog and the Xperio polarized lens.” ■