High-Spirited Style for Kids and Tweens

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Innovative shapes, trend-right fashion colorations and new detail flair for temples and logo treatments are all part of the lively back-to-school story shaping up among the new product intros on tap for kids and tweens for this upcoming
and important 2011 season.

The savvy styling and designs are also complemented by premium materials and construction—factors so important to parents concerned about the long-term durability, strength and quality of children’s eyewear. From designs targeting young children, to those which bring adult sensibilities to today’s sophisticated and media-savvy tweens, this year’s roster of new eyewear and sunwear lines also take on special needs like ergonomically-shaped bridges, comfort and flexible temples, as well as a range of performance materials, including quality ophthalmic and sun lenses. From active sports influences to stylish patterns and lively shapes, today’s kids eyewear offerings represent fresh ideas and modern technology.

Kids Biz 2011 is a joint project of Vision Monday and 20/20 Magazine. Watch for the upcoming Kids Biz 2011 Supplement, coming in August.