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Back in the fall of 2017, when we first considered doing a Weekend edition of VMAIL we knew it was going to be a challenge to add a 6th edition to our VMAIL repertoire. The fact that we were going to take a lighter look at the news and features surrounding the optical industry might seem like an easy task, but bright and breezy can sometimes feel like a tall order. The VM editorial staff knew that the anchor feature of the Weekend edition, Today’s Read, would be our greatest challenge each week. And truth be told, in the early days the weight of it was a little scary for all of us on the editorial team. But in looking back on past Today’s Read features I can honestly say we rose to the occasion. So warm up that cup of coffee, put your feet up, take 5 before the Holiday madness begins and check out these Today’s Read highlights from 2018.
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NEW YORK—These days, many consumers are striving to use their privilege positively. They donate, they volunteer, they protest, and, increasingly, they shop with intent. Social purpose has become a central feature in the way consumers—particularly Millennials—shop: a 2017 study conducted by Cone Communications found that 63 percent of Americans are looking to businesses when it comes to social purpose initiatives, hoping they will take the lead to drive these changes. Because of this, corporate social responsibility (CSR) has become increasingly important to companies in all niches, including the eyewear and eyecare worlds. In this feature, Vision Monday has rounded up some of the optical businesses leading the way when it comes to corporate responsibility.
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This Snellen chart necktie from Etsy is the perfect touch for that holiday party! You can get it here. #TuesdayTreat
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Arra Apikian is a second-year optometry student attending the Western University of Health Sciences College of Optometry in Pomona, Calif. Though he is of Armenian heritage, he was born and raised in Iraq and moved to the U.S. when he was 17-years-old. Growing up, Apikian says, he was an active and energetic kid whose father taught him the importance of agood work ethic and taking pride in workmanship. Though his hometown often didn’t have electricity and he had to study by candlelight, his tenacity to pursue a higher education motivated him and eventually led him to optometry school.
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