Click here to view this email on your mobile device
View this email in your Web browser: http://whatcounts.jobson.com/dm?id=%%SUBSCRIBER_ID_TAG%%
January 04, 2011
VMail ProductWatch
www.visionmonday.com   Facebook Twitter
In This Edition

LAUNCHES

New York Eye: Ernest Hemingway
Essilor: Ethnic Lenses

SECOND LOOKS

Allison: Try Star
Artoptic: EG Emilio Giani

P.O.P.

Eye Designs: Moda

ALSO NEW

Luxottica

dpg

LAUNCHES

New York Eye Bows Ernest Hemingway Eyewear Collection

 
More Images



Quick Take:
New York Eye, a Hart Specialties company, has introduced the Ernest Hemingway Eyewear collection under an exclusive license. The collection focuses on a retro look for those who drawn to the many aspects of the iconic celebrity author’s legendary lifestyle.
Wearer: Style-minded 20-and-up men and women.
Specifics: 12 zyl ophthalmic styles with metal styles to follow later in 2011.
Selling Points: Vintage-inspired. Predominant colors are black and tortoise, as well as vertically demarcated crystal colors.
Price Guide: $$$
(800) 221-6966, www.newyorkeye.net

Top Send your comments to VM

Essilor Intros Personalized Ethnic Lenses

 
Quick Take:
Essilor of America debuts Varilux Physio Enhanced Azio and Varilux Physio Enhanced India, the first personalized ethnic lenses available in the U.S.
Specifics: Designed for Chinese and Indian eyeglass wearers using Essilor’s W.A.V.E. Technology 2.
Selling Points: Lenses provide sharp vision at any distance and in any light, especially challenging low-light conditions, with easy accommodation and fast adaptation. Essilor Azio Single Vision lenses offer a personalized single vision lens for Chinese wearers with clearer and sharper vision as well as wider fields of vision. Lenses optimize each prescription for each position of wear, assuring optimal vision, according to Essilor.
www.variluxusa.com

Top Send your comments to VM

SECOND LOOKS

Allison Adds Try Star Sun Collection

 
Quick Take:
Allison S.p.A., in cooperation with Liberi Pensatori, a leading show business creative agency, has debuted the Try Star from Try Change to speak to new generations who interact everyday from all over the world discovering and trying new styles.
Specifics: Two unisex aviator sunglasses, one plastic and one metal.
Selling Points: Each style is offered in six colors which can be paired with 24 different temples some featuring exclusive and special graphic designs inspired by trendy districts around the world, like Brick Lane in London, El Born in Barcelona and the Meat Packing District in New York.
Price Guide: frames - $$$; additional temples - $
www.Allison.it

Top Send your comments to VM

Artoptic Adds to EG Emilio Giani


More Images



Quick Take:
Artoptic International continues to expand its EG Emilio Giani Eyewear line with men’s and women’s styles for the next generation.
Specifics: A new metal aviator EG 830 features multiple eye and temple sizes and a new feminine full-metal EG 83 has temples accented in multi-colored stones.
Selling Points: EG targets designer flair at affordable prices. The sleek aviator is designed for both men and women in gold tone, brown and black while the feminine full metal style is offered in such hues as lavender from this contemporary collection which debuted in 2008.
Price Guide: $$$
(800) 522-8572

Top Send your comments to VM

P.O.P.

Eye Designs Presents the Moda Frame Display

 
Quick Take:
Moda, by Eye Designs, is a non-illuminated frame display unit with overhead graphic. Moda features a space saving low profile design and is available in numerous finishes and laminate styles to match any décor.
Specifics: The display is offered with legs and is available in either 65 or 78 frame count. It includes the Wave frame holder, which features streamline styling and 3-point positioning so all frames sit at same angle. Moda is also compatible with all Versa Merchandising accessories such as shelves, signage, locking frame holders, mirrors, and natural accents.
Selling Points: Great for dispensaries with limited space and it can be used to add a sunwear or specific branded section to your optical.
(800) 346-8890 or www.eyedesigns.com

Top Send your comments to VM

ALSO NEW

McGee Group Adds to Vera Bradley Collection

The McGee Group adds the Among Friends grouping to the Vera Bradley Girlfriends collection for spirited and stylish teens and tweens. The frames are available now in two eye sizes for girls.

Mykita and Uslu Airlines Team Up on Jet Sets

Mykita and Uslu Airlines have released their second collaboration following their 2006 release of the BOB and EVE aviator sunglasses: the Bob & Eve Jet Sets. The sets feature three new colors—grey/brown, neon yellow and lilac—with a matching nail polish, all packaged in a small suitcase.

Top Send your comments to VM

BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


VMail ProductWatch is a service of Jobson Medical Information LLC, the publisher of VisionMonday®,
100 Avenue of the Americas, New York, New York 10013.

If you do not wish to receive future VMail ProductWatch e-mails, please click UNSUBSCRIBE.

© 2014 Jobson Medical Information LLC All Rights Reserved EyesWay content is developed, sourced and
reported by the editors of EyesWay, the international news portal. VMail provides that content to its
subscribers as part of an exclusive news exchange agreement.