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January 18, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Claire Goldsmith: Legacy Collection
Eyes of Faith: Sun Collection
SynergEyes: Duette

SECOND LOOKS

ESE: Thierry Mugler

READERS/ACCESSORIES

La LOOP: New Styles

P.O.P.

Viva: Harley Davidson

ALSO NEW

Luxottica

dpg

LAUNCHES

Claire Goldsmith Unveils CG Legacy Collection


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Quick Take:
Following the successful re-launch of the iconic Oliver Goldsmith brand in 2005, Claire Goldsmith, the great-granddaughter of Oliver Goldsmith, has debuted her inaugural contemporary eyewear line, CG (Claire Goldsmith). Aptly, named Legacy, the collection heralds a new direction for the Goldsmith name.
Wearer: Fans of the iconic Oliver Goldsmith styles looking for updated styles that retain the quality of the original.
Specifics: The initial CG collection includes nine optical frames; sun is expected to be added to the collection in the future.
Selling Points: Free from any logos or embellishments, Legacy frames feature contoured temples and defined lines to evoke a brand identity. The highest of production techniques is used, as is the strong design and passion, synonymous with her great-grandfather’s styles.
Price Guide: $$$$
www.clairegoldsmith.com, +44 (0) 8450 533 440

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Eyes of Faith Optical Introduces a Sun Collection


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Quick Take:
Christian faith-based brand, Eyes of Faith Optical, has launched a Sun collection to companion their “eyewear with a purpose” optical collection.
Wearer: “The overwhelming response shows that our purpose and passion connect with anyone who feels called to provide help and hope to the needy." - Jim Schneider, co-founder and director of purpose for Eyes of Faith
Specifics: The Sun collection features four styles, one metal, two acetate and one combination frame.
Selling Points: The metal and combination frames showcase aviator-inspired styling, while in acetate, the brand presents a more rounded glamour style with distinctive female styling and a unisex style reminiscent of the classic wayfarer. All of the styles are Rx-able and come in two colors.
Price Guide: $$-$$$
www.eyesoffaithoptical.com, 888-777-9390

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SynergEyes Launches Duette Hybrid CLs for Astigmatism

Quick Take: This second-generation silicone hydrogel hybrid contact lens, Duette, is now available to practitioners across the U.S. following its initial release in select markets late last year.
Specifics: Duette incorporates new materials. The high modulus MaxVuRGP has a Dk of 130 and class II UV blocker incorporated, while the high-Dk, low modulus silicone hydrogel skirt has a Dk of 84 and is 32 percent water. A patent-pending surface treatment, HealthyEyes, increases wettability and resists protein deposits to maximize comfort. Currently available in sphere powers of +4.00D to -12.00D and is offered in five base curves and three skirt curves. The lens is approved to correct up to 6.00 diopters of corneal astigmatism.
Selling Points: The hybrid lens design eliminates many problems commonly associated with soft toric contact lens wear such as discomfort, less-than-optimal vision, night vision problems or instability on the eye. Duette brings hybrid CL technology from treating irregular corneas to bringing visual acuity and comfort to normal cornea patients.
www.fitsynergeyes.com

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SECOND LOOKS

Eastern States Bows New Thierry Mugler Rx Styles


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Quick Take:
Eastern States Eyewear announced the release of new ophthalmic styles into their Thierry Mugler collection. Thierry Mugler is a world renowned French couture house that Lady Gaga’s personal stylist recently became the head designer for.
Specifics: Five new styles, including the TM 9267, a plastic style that features a retro shape with sleekly contoured temples, and the TM 9265, a metal front style with a hexagonal shape and plastic temples with a mottled finish.
Selling Points: The new designs acknowledge the line’s French couture heritage with an array of shapes that utilize a mix of retro and post modern shapes and treatments. Marketing materials include a countercard featuring a lifestyle image of the TM 9267.
Price Guide: $$$ -$$$$
www.eseyewear.com, 800-645-3710

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READERS/ACCESSORIES

La LOOP Introduces New Styles from Designer Elizabeth Faraut

Quick Take:
La LOOP has releases new designs from jewelry designer Elizabeth Faraut. La LOOP jewelry combines artful design with practicality, resulting in a fashionable item that any person (male or female) on-the-go who owns a pair of sunglasses or readers, can appreciate.
Specifics: Designs run the gamut from sporty to funky and sleek and sexy, and all include a loop with the patented hinge that keeps glasses in place. Retail prices range from the $22 Sport Loop for the athlete to the $200 St. Tropez that pairs Swarovski crystals with an iridescent gold Italian leather to the $430 artful square sterling link chain, handmade in Germany.
Selling Points: Long popular in museum stores and specialty boutiques around the world, La LOOP is internationally recognized for its chic innovative design and function and can be found in more than 500 stores across 16 countries.
www.laloop.com, 877-505-1500

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P.O.P.

Viva Adds New Point-of-Purchase Materials to Harley Davidson Eyewear

Quick Take:
Viva International Group has presented a new assortment of point-of-purchase materials for Harley-Davidson Eyewear, inspired by the current image campaign and the open road lifestyle of the brand.
Specifics: The new materials consist of a merchandising kit, counter cards and a logo plaque which can be ordered individually.
Selling Points: The counter cards are available for the prescription-ready sunglass collection, as well as the optical collection, featuring the corresponding campaign images. The merchandising kit, which features a set of two-sided cardboard cubes, captures the spirit of the brand with campaign images on one side and lifestyle images of motorcycle enthusiasts on the reverse side. A black acrylic ID plaque completes the point-of purchase materials.
www.vivagroup.com, 800-345-VIVA

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ALSO NEW

Safilo Introduces New Gucci Sunglasses

Safilo Group has introduced the Gucci GG 3170/N/S style of sunglasses. The glamorous, oversized shape is available exclusively in shiny black with brown lenses, while the metal plaque with the GG monogram that recalls the brand’s new fragrance ‘Gucci Guilty.’ www.safilo.com

Charmant USA Extends Line Art Collection

Charmant USA has extended their Line Art collection with the addition of two new styles featuring brilliant Swarovski crystals on the five delicate Excellence Titan string temples. The 2011 campaign image will feature the new styles. www.charmant-usa.com

Zimco Optics Adds to Ebony Eyewear Collection

Zimco Optics has recently added the Ebony 8 and Ebony 16 to their Ebony Eyewear collection. The Ebony 8 is a men’s rimless frame available in black, brown and gunmetal, while the women’s Ebony 16 is a metal frame featuring thick zyl temples in gunmetal/black, white and brown. www.zimcooptics.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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