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January 25, 2011
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In This Edition


Classique: Lisa Loeb
L’Amy: Columbia Rx
Unilens: C-Vue Advanced HydraVue


Safilo: Valentino
Kenmark: Kensie
Zyloware: Natori


REM Eyewear



Classique Eyewear Debuts the Lisa Loeb Eyewear Collection

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Quick Take:
Classique Eyewear unveils the Lisa Loeb Eyewear Collection, inspired by Grammy-nominated singer/songwriter Lisa Loeb’s signature cat-eye glasses.
Wearer: Lisa Loeb fans who have been asking about her eyewear for years.
Specifics: The initial collection features 13 ophthalmic styles in up to four color variations each. The styles include classics in black and tortoise, as well as embellished temples accentuated with rhinestones and etchings.
Selling Points: The collection generally has a cat-eyed look. “Think sexy librarian, not retro grandma,” described Loeb. Each frame is named after one of Loeb’s songs with colors ranging from neutral tones to bursts of turquoise, lavender, lemon ice and cherry red. Point of sale display items that are available for in-store merchandising include Lisa Loeb logo name plates, 5 frame flat tray counter displays and a set of 3 counter cards with pictures of Lisa Loeb and her personal signature.
Price Guide: $$$, (866) 604-5700

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L’Amy America Bows Columbia Eyewear Interchangeable Frames

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Quick Take:
L’Amy America’s Columbia Eyewear collection introduces a proprietary interchangeable temple system, designed with function, not fashion, in mind. The outdoor-sport brand’s eyewear collection features temples that take the wearer from casual, everyday pursuits to aggressive outdoor activity and back again.
Wearer: The Columbia core consumer who spends more time deciding what outdoor adventure to pursue next, and little, or no time deciding what color or pattern to wear.
Specifics: Eight new models, sold in a kit, feature the proprietary, and easy to operate, interchangeable temple mechanism. With a click, pull and a click, the work-day frame becomes snow goggle and helmet compatible. Each frame comes with two, different temple sets: one “city” temple set suited for day-to-day activity and the second “sport” temple set which fits comfortably under any helmet, head gear or large goggles.
Selling Points: Columbia’s corporate mission of providing consumers with functional options helping them go longer and do more in The Greater Outdoors. Eight different SKU choices and one single display unit house the entire collection and make it easy to merchandise.
Price Guide: $$$$, (800) 243-6350

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Unilens Launches C-Vue Advanced HydraVue

Quick Take:
Unilens debuts its range of C-Vue Advanced HydraVue family of silicone hydrogel custom contact lenses for monthly replacement.
Wearer: Specialty contact lens options for presbyopes.
Specifics: The new family of products incorporates highly developed lens design technology, including Unilens’ patented toric multifocal and multifocal designs and made-to-order custom toric and single vision options. The new C-VUE Advanced HydraVUE the result of a partnership between Unilens and Contamac, the manufacturer of the new Definitive silicone hydrogel material. The Definitive material provides a high water content of 74%, Dk (oxygen permeability) of 60 Barrers, and low modulus, which ultimately results in excellent comfort for the contact lens wearer, the company says.
Selling Points: The science behind the C-VUE Advanced HydraVue presbyopic lens technology enables the ECP to specify the exact ADD power (for near vision) and zone size, resulting in greater patient satisfaction. All four monthly replacement lens options, which will be sold exclusively to independent ECPs, are completely customizable, will feature a risk-free trial program, advanced silicone hydrogel material and exceptional deliverability.
Price Guide: $$$

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Safilo Presents Valentino Spring/Summer 2011 Collection

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Quick Take:
Safilo Group has presented the new Valentino eyewear collection of sophisticated, one-of-a-kind models with an avant-garde and contemporary look.
Specifics: Four standout new sun styles and one optical style.
Selling Points: The new styles fall into two distinct groupings, Rock Attitude and Dark Romanticism. The VAL 5748/S is a butterfly-shaped sunglass featuring an acetate frame with leather details on the front and a “diamond” effect finish on the temples. The ‘glam-rock’ VAL 5746/S is an acetate frame with small metal studs on the temples. The Optyl VAL 5743/S features an all-over sculpted pattern of small studs and temples with an unexpected stud detail. Lastly, the VAL 5737/S takes its cue for a corresponding optical style (VAL 5735) and features the iconic and modern rose motif re-interpreted as a stylized sculpture positioned on the temples.
Price Guide: $$$$, (973) 952-2800

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Kenmark Introduces New Sunwear from Kensie

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Quick Take:
Kenmark’s Kensie collection is inspired by a modern girl trying to make her way through life. Kenmark has introduced its 2011 Kensie sun collection for that girl who loves to change her look.
Specifics: Kenmark has added nine new sun styles into Kensie’s current collection.
Selling Points: The new pieces play with the idea of change and the contrast of mixing pretty with edgy. The collection uses textures and patterns, CNC cutting, layers of color and shapes that mix the feminine girl with the tomboy. Each style features fashion gradient sun lenses.
Price Guide: $$,
(800) 627-2898

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Zyloware Adds Styles to Natori Eyewear Collection

Quick Take: Zyloware releases new styles into their Natori Eyewear collection for January 2011. The Natori collection, which gets its name from designer Josie Natori and the Japanese word for “highest form of art,” is ‘luxury that is attainable,’ according to Chris Shyer, president of Zyloware.
Specifics: Five new styles, three optical and two suns.
Selling Points: All the optical styles feature spring hinges for comfort. New optical style MM 109 is featured in the collection’s 2011 campaign (shown). Merchandising materials include a 4-piece countertop display, signature plaque, double sided poster and counter cards.
Price Guide: $$-$$$, (800) 765-3700

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Viva Adds Sport-Inspired Harley-Davidson Rx Sun Style

Viva International has presented a new men’s sunglass style from Harley-Davidson Eyewear. The HDX 822 delivers sun protection with prescription-ready lenses in a 6 base sunglass design concept combined with a 5 base RX insert.

ClearVision Bows New BCBG Styles

ClearVision Optical has unveiled several new BCBGMAXAZRIA optical styles featuring bold colors, striking shapes and dramatic detailing, including the Adalina, Minerva, Belinda and Catarina. In addition, Velia is now featured in petite sizing.

McGee Goes ‘Hollywood’ for XOXO Collection

The McGee Group expands the XOXO Eyewear collection with the glamorous, new, right-off-the-runway Hollywood eyewear grouping. The Intense and Catwalk optical styles are high fashion designs featuring animal prints for girls, 18 to 25.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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