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February 01, 2011
VMail ProductWatch   Facebook Twitter
In This Edition


Safilo: Tommy Hilfiger
Reveal: Line Extensions


Viva: Skechers
OGI: Seraphin
ProDesign: Essentials


REM Eyewear



Safilo Group Unveils the All New Tommy Hilfiger Collection

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Quick Take:
January 2011 marked the debut of the Tommy Hilfiger eyewear collection from the Safilo Group. The collection embodies the neo-preppiness of the Tommy Hilfiger brand; while the eyewear has been specially designed with a classic yet modern feel that reflects Tommy Hilfiger's “classic American cool” style.
Wearer: Fans of the classic Americana aesthetic and those enjoying the renewed popularity of the Tommy Hilfiger brand.
Specifics: The optical collection has 11 models: four acetate, six metal and one titanium style. The sunglass collection offers acetate and metal styles and is comprised of 12 men’s/unisex styles and three women’s styles.
Selling Points: Colors include the iconic Tommy Hilfiger color combinations, such as red, white and blue, as well as refined classic colors, such as black and Havana for the acetate models or palladium and ruthenium red for the metal styles. Marketing for the collection will include trade advertising as well as visual merchandising materials like 5”x7” counter cards, 24”x 48” banners, posters, a 1-place highlighter, a 3-place display and a 6-place tray, as well as a logo plaque.
Price Guide: $$$, (973) 952-2800

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VSP Reveal Freeform Vi and VSP Reveal Freeform SVi Launch Nationally

Quick Take:
VSP’s new Reveal free-form lenses with optics by Carl Zeiss provide advanced personalization for progressive and single vision patients.
Specifics: VSP Reveal Freeform Vi premium progressive lenses go beyond the prescription and the frame and optimizing visual performance by using precise fitting measurements. The lens design also employs Vision Expansion Technology, which balances the optical characteristics that are most critical to visual performance and patient satisfaction, providing up to 50 percent wider fields of vision. Due to their advanced technology features and the additional individualized measurements required, VSP Reveal Freeform Vi progressive lenses are a category “N” lens in the 2011 VSP patient option list and deliver the highest level reimbursement. VSP Reveal Freeform SVi lenses offer patients with a single vision prescription the same customization, optimized for their individual prescription and position of wear to provide a unique fit and great visual performance. The lenses also utilize Vision Expansion Technology and give the wearer up to 50 percent larger fields of view compared to conventional single vision lenses. i.Scription by Zeiss is available for all VSP Reveal Freeform lenses, giving patients a uniquely customized prescription.
Selling Points: VSP Reveal Freeform Vi and VSP Reveal Freeform SVi are available exclusively through VSP private practice doctors to VSP members and non members. VSP providers can receive $20 for every pair of VSP Reveal progressive lenses ordered through eClaim or eLab (Excludes Medicaid and Medicare claims). $10 earnings will appear on the VSP Explanation of Payment (EOP). VSP providers can visit VSP Online at for more information. Additionally, $10 per pair is available with

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Viva International Adds Styles to Skechers

Quick Take:
Viva International Group releases new styles into their Skechers Eyewear collection. As a company, Skechers prides itself on meeting the footwear, and now eyewear, needs of male and female consumers across every age and demographic.
Specifics: A total of eight new optical styles and five new sun styles.
Selling Points: New for women, two optical styles, the SK 2027, which features a handmade acetate front, and the SK 2028, which features a metal front in a rich satin finish, are standouts.
Price Guide: $$$, (800) 345-VIVA

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OGI Unveils New Seraphin Women’s Styles

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Quick Take: Ogi Eyewear has added new women’s styles to their Seraphin Collection. Seraphin is designed to appeal to the romantic hero who yearns for sophisticated luxury, precision handcrafting and classic price points.
Specifics: Four new Seraphin ophthalmic styles for women; the Marquette, Pleasant, LaSalle and Pillsbury.
Selling Points: The Seraphin line by Ogi Eyewear is an elite neo-classical collection that reflects the essence of classic eyewear with a sharp modernistic edge. Within each frame lies a unique story that exemplifies the characteristics of the model and validates its place in the collection. Each captivating style reflects a celebrated trendsetter of a bygone era through the placement of acute details, rich color and handmade materials. Point-of-purchase materials for the collection include a Seraphin logo plaque, counter cards and large window banners.
Price Guide: $$$$, (888) 560-1060

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ProDesign Adds Styles to the Essentials Collection

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Quick Take:
ProDesign has introduced new styles into their Essentials collection, featuring classic ProDesign frames with a sporty twist.
Specifics: Nine new styles, both female and masculine, with series numbers 1379 through 1387, in four colors each.
Selling Points: From the pattern and colors of the frames to the soft rubber surface – this collection has a very sporty, high performance feel. The lines of the temple patterns create a solid, unbroken line all the way to the front of the frame. The technique to obtain this effect is unique to ProDesign. The simple, sharp design of this collection, gives it a very classic look and yet, still modern due to the larger dimensions of the fronts.
Price Guide: $$$, (800) 654-6099

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Costa Debuts Their New Fantail Sunglass Style

Costa has introduced its newest polarized performance style, Fantail. Fantail, a hard rectangular shape frame, with a medium to large fit, features “360 degree co-molded technology” – a no-slip Hydrolite lining along the interior to help keep them in place and can be paired with any of Costa’s lens options.

Tura Releases the Ted Baker B191

The Ted Baker “Flashback” model B191 from Tura is a sleek modified rectangle front complemented by a slick, two-tone finish running from endpiece to temples. A modern style with the comfort of spring hinges, perfect for today’s man, in brown, gunmetal and dark navy, available in eyesize 53/17-140.

FGX Introduces New Reading Glass Collection

FGX International has launched a collection of non-prescription reading glasses designed specifically for the independent gift and specialty retail channels. FGX will market the collections under the Corinne McCormack and Optique by Foster Grant brands.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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