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February 15, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

REM: Surface

SECOND LOOKS

Kenmark: Jhane Barnes
Viva: Catherine Deneuve
Liberty Sport: Trailblazer
Scandinavian: Skaga

ALSO NEW

Luxottica

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LAUNCHES

REM Eyewear Debuts the Surface Collection for Men


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Quick Take:
REM Eyewear unveils Surface, the distinctively designed, handcrafted eyewear collection exclusively for men. Rich texture, defined architecture and high quality are the foundation this new edition to the REM family.
Wearer: The discerning international male.
Specifics: The premiere Surface collection is comprised of 10 RX-able frames constructed in metal and acetate. In tones of black and brown, the masculine collection delivers high design at an affordable price,
Selling Points: The inspiration behind the Surface collection is based on architecture and texture, interpreted through engraving, carving, layering, and lasering. Design comes from the lines and subtle details found in modern architecture staples: Frank Gehry buildings, New York City’s MOMA museum, or the stairs at the Apple store.
Price Guide: $$
www.remeyewear.com, (800) 423-3023

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SECOND LOOKS

Kenmark Releases the 2011 Jhane Barnes Sun Collection


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Quick Take:
Kenmark has released the 2011 Jhane Barnes Sun styles inspired by the collections of designer Jhane Barnes.
Specifics: The collection offers six new frames in masculine shapes ranging from a sporty aviator to a modified rectangle. Each frame features 6 or 8 base sun lenses.
Selling Points: This season, Jhane Barnes has introduced an innovative new hinge (on styles J919 and J921). The innovative coil hinge provides a custom design element that is both functional and fashionable. Additionally, several frames are available in a metal/zyl combo with exclusive Jhane Barnes patterns replicated on the temples.
Price Guide: $$$
www.kenmarkoptical.com

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Viva Introduces the Catherine Deneuve Lunettes Spring 2011 Collection

Quick Take:
Viva’s Catherine Deneuve Lunettes collection for Spring 2011 presents three new optical styles for today’s mature elegant woman. The new releases reflect the timeless beauty and allure of Parisian elegance, inspired by the artistry and craftsmanship of fine jewelry.
Specifics: The three women’s styles, CD-293, CD-294 and CD-295, feature a delicate rope chain detail on the frame’s metal temples. This accent blends into an open end-piece design, accentuated by enamel-filled signature CD logo treatments. The three classic shapes easily accommodate a wide range of multi-focal prescriptions.
Selling Points: The collection is available in soft metallic colors, as well as a variety of rich hues, designed to coordinate with the fashion-forward lifestyle of today’s woman. These three new styles will be presented at Vision Expo East.
Price Guide: $$
www.vivagroup.com, (800) 345-VIVA

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Liberty Sport Bows Trailblazer Dry Eye with MagTraxion Technology


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Quick Take:
Liberty Sport has announced its new Trailblazer Dry Eye MagTraxion frame, specifically designed to alleviate the symptoms of Dry Eye sufferers. Liberty Sport’s new Dry Eye (DE) back cushion with MagTraxion technology helps to minimize the symptoms of dry eye by blocking wind from encountering the eye’s natural tear film and by trapping moist air in front of the cornea.
Specifics: The back cushion material is soft, hypoallergenic and water resistant thermoplastic rubber with air ventilation holes to allow for controlled airflow and prevent fogging. Wearers also have the option of changing from Dry Eye magnetic back cushions to standard magnetic back cushions.
Selling Points: MagTraxion technology is a unique magnetic system which utilizes magnets located in the eyerim and in the eyecup to allow quick removal and interchange of the back padding. Available colors in the Trailblazer Dry Eye MagTraxion frame are translucent black and matte slate. The packaging includes a Liberty Sport semi rigid case, short strap and a cleaning cloth. Liberty Sport also offers a compact three piece display complimentary with the purchase of an introductory three piece Trailblazer Dry Eye sunglasses assortment.
Price Guide: $$
www.libertysport.com

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Scandinavian Eyewear Presents the Spring 2011 Skaga Eyewear Styles


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Quick Take:
Scandinavian Eyewear launches the new Spring 2011 styles from their own brand, Skaga. Skaga’s basic collection is broad and classic in both fit and style.
Specifics: For Spring 2011, the design theme is “Underwater.” Life on, by, and under the water has influenced Skaga’s creative design team, mainly in the choice of colors and shades, but also in the styling of the collections ophthalmic frames for men and women.
Selling Points: Glittering fish scales, magical mystical mermaids, the shifting transparent movements of jellyfish, shimmering seaweed, and billowing reeds are effects that all make themselves felt in the details of the frames.
Price Guide: $$$
www.scandinavianeyewear.se

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ALSO NEW

Marchon Bows Michael Kors Glass Aviator

Marchon has introduced a new aviator with mineral glass lenses (M2047S) into their Michael Kors collection. Featuring vintage inspired styling, the stainless steel frame and mineral glass lenses allow for greater visual acuity in a high quality, all-terrain sunglass. www.marchon.com

Sunglass Hut Artist Series for OneSight

The annual Sunglass Hut Artist Series benefitting OneSight has returned for 2011. This year, SGH has partnered with Mike Ming, a Brooklyn-based painter who has designed 100 Ray-Ban Wayfarers - each signed and numbered - exclusively for the Series. www.sunglasshut.com

Polar Sunglasses Releases the 700

The new Polar 700 sunglass is designed for assertive and dynamic personalities. Available in five color combinations, the Polar 700 offers Polarized Premium lenses paired with an optimum fit thanks to earpieces and a sweatbar wrapped in eco-leather. www.polar.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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