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March 15, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Charmant: Puma
Seiko/Transitions: Sportswear SolFX

SECOND LOOKS

Ogi: Evolution
Modo: Plastic Series
Marchon: Lacoste
Artoptic: EG Emilio Giani

ALSO NEW

Luxottica

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LAUNCHES

Charmant Debuts Puma Eyewear Collection in the U.S.


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Quick Take:
Charmant Group has brought their Puma Eyewear collection to the U.S. thanks to an expanded global license agreement that includes the U.S. optical market.
Wearer: Stylish, active individuals.
Specifics: The new Spring/Summer 2011 collection from Puma Eyewear consists of 15 ophthalmic styles and 10 sunglasses offering a wide range of trend-setting, sophisticated lifestyle and performance frames.
Selling Points: The new Puma optical styles feature a smooth integration of the brand’s DNA and Charmant’s design excellence. Inspired by the Puma motorsport legacy, the frames feature the use of light and high-tech materials fused together with sophisticated minimalist detailing to provide sleek and aerodynamic styling. The combination of colors, the metal-rubber frame constructions, chic designs and sport-inspired decorative elements provide a contemporary feel.
Price Guide: $$$
www.charmant-usa.com, (800) 645-2121

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Seiko Partners With Transitions on Sportwear SolFX

Quick Take:
Seiko Optical Products of America and Transitions Optical are introducing Seiko Sportswear Transitions SolFX sun lenses, the latest product in the Transitions SolFX line of performance sunwear.
Specifics: Optimized to improve color recognition, contrast and depth perception in varying lighting conditions, the lens is designed for a variety of outdoor sports and related activities, including running, hiking and walking. Available Seiko Sportswear Transitions SolFX lenses include Seiko and Perfas branded free-from progressive lenses, as well as Seiko’s new 1.67 Wrap Tech single-vision free-form lens and frame package, and 1.67 standard aspheric single-vision lenses. The lenses can be ordered through Seiko’s free-form laboratory and network of independent optical laboratories. The lenses change from an initial light green tint while non-activated to a dark green tint in bright sunlight. The proprietary tint filters light evenly throughout its activation range to provide excellent color contrast separation, depth perception and color recognition, even in varying outdoor lighting conditions, according to Transitions and Seiko.
Selling Points: Seiko Internal Free-Form PAL Sportswear Transitions SolFX lenses are available in a variety of materials, including Trivex, polycarbonate and 1.67 high-index plastic. Seiko’s single-vision (6 and 8 Base) Wrap Tech Sportswear Transitions SolFX lenses are available in 1.67 high index plastic.
www.TransitionsSOLFX.com, (800)) 848-1506
www.SeikoEyewear.com, (800) 284-9051

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SECOND LOOKS

Ogi Eyewear Expands Evolution Collection


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Quick Take:
Ogi Eyewear expands their hold on the affordable luxury market with the latest release from the Evolution Collection.
Specifics: Twelve new additions to the collection, including the 4026, 9070 and 9071. The 4026 features Japanese minimalism combined with a refined retro shape forged from light-weight stainless steel. The 9070 boasts a contemporary chassis, concealed spring hinge and tapered temple; its sharp angles are softened by its exclusive Breche Nouvelle style acetate. The 9071 features a wrap-around metal temple and sweeping curves.
Selling Points: “The Evolution Collection embraces Ogi’s heritage but adds an element of distinction, appealing to a larger audience by introducing a wider range of sizes for added versatility” said Phil Windyk, Ogi’s director of marketing. “Additions to the Evolution Collection closely mirror the latest trends in eyewear while keeping a firm grasp on functionality.” All Ogi frames come with a black clamshell hardcase and embossed cleaning cloth. Point-of-purchase materials include an Ogi logo cube, counter cards and large window banners.
Price Guide: $$$
www.ogiframes.com, 888.560.1060

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Modo Eyewear Introduces the 6000 Plastic Series


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Quick Take:
Modo has added new styles to their timeless 6000 plastic series.
Specifics: Five new styles for Spring/Summer 2011. The 6013 is a women’s soft cat eye. The 6014 is an uplifting, soft rectangular style for men. The 6015 is a well-balanced, men’s rectangle. The 6016 is a unisex retro-modern rectangle and the 6017 is a strong rectangular shape for men.
Selling Points: New modern and clean acetate frames feature distinct metal details incorporating the hinge. Each detail is unique and subtle that adds interest to the style while not distracting from the purity of form and balance of proportions. Acetates are all handmade with new and notable shades including light Brown Horn, Red Stripe and clear crystal. Each frame comes in a stylish black leather case.
Price Guide: $$$
www.modo.com

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Marchon Introduces the Lacoste Optical Collection for Spring


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Quick Take:
Marchon has debuted the Lacoste Spring/Summer 2011 optical collection.
Specifics: Twenty ophthalmic styles for men and 37 for women.
Selling Points: The Lacoste optical collection from Marchon is inspired by the strongest design elements characteristic of the French house, which can also be seen in the brand’s sun collection, comprised of an additional 37 styles.
Price Guide: $$$
www.marchon.com

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Artoptic Int’l Presents New EG Emilio Giani


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Quick Take:
Artoptic International continues to pursue stylish, quality eyewear, its philosophy since the company opened in 1963, with the expansion of EG Emilio Giani for men and women, a line for “The New Generation.”
Specifics: Among the latest releases are nine ophthalmic frames—EG 830 through EG 838. Targeted to a young and youthful market, the frames are constructed of stainless steel. Shapes consist of variations on ovals, rectangles, aviators, squares and preppie designs in fully rimmed and semi-rimless versions.
Selling Points: Frames are offered in smart, vibrant, custom color mixes. Details consist of open temple work, including lace work, intricate etchings and lavish patterns. Some frames are equipped with spring hinges. Frames are presented with AR-coated demo lenses and come with a colorful case.
Price Guide: $$-$$$
(800) 522-8572

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ALSO NEW

Safilo Bows Valentino Flash Collection

Safilo introduces two special edition sunglasses for women––Valentino Flash. The VAL 5766/S is a butterfly-shaped injected sunglass with a Swarovski pavé frame while the VAL 5752/S is a metal aviator-shaped sunglass with small, pyramid-shaped studs positioned at the sides of the lenses and on the ultra-slim temples. www.safilo.com

McGee Reveals the Spellbound Collection from XOXO Optical

The Spellbound Collection features the Fame, a full-rim metal handmade acetate combo frame; the Lace, a semi-rimless stainless steel and handmade acetate combo frame; the Siren, an ultra-trendy full-rim handmade acetate frame and the Caress, a full-rim handmade cat eye acetate frame. www.mcgeegroup.com, (800) 966-2020

Maui Jim Presents MauiFlex ‘Memory’ Collection

The Rx-able, six model MauiFlex collection launched by Maui Jim offers new levels of comfort and style, due to its featherweight, ultra-flexible titanium-nickel “memory” frame design coupled with the glare protection of the company’s patented PolarizedPlus2 lens technology. www.mauijim.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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