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March 22, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Revolution: Yellow Submarine Sun
Legacie: PURE
Mosaic: Qvist

SECOND LOOKS

Optima: 1.67 Finished
Marchon: DVF
REM: Lucky

ALSO NEW

Luxottica

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LAUNCHES

Revolution Launches The Beatles’ Yellow Submarine Sunglasses

Quick Take:
Revolution Eyewear’s exclusive license agreement with Apple Corps Ltd., the multi-media company founded by The Beatles, gives it the exclusive worldwide rights to develop certain Beatles’ songs and imagery for collections of sunwear and ophthalmic frames. The first collection under the arrangement is a sunwear collection inspired by the iconic Beatles’ song and film, "Yellow Submarine."
Wearer: A very broad range, from younger adult customers to long-time fans of The Beatles.
Specifics: There will be 10 “easy sell-through shapes” in the initial sunwear launch, consisting of 8 plastics and two metal styles. The styles will feature the unique artwork from the celebrated film, which is being re-released this spring.
Selling Points: The sunwear will feature the colorful artwork translated through a patented design transfer process. All ten pieces of the Yellow Submarine line had to get unanimous acceptance from Apple Corps’ board of directors, which includes Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono. There will be a series of special merchandising materials including counter cards, posters and logo plaques reflecting Yellow Submarine’s distinct graphics and colors. Each piece will come with a hard case.
Price Guide: $$$
www.revolutioneyewear.com, (800) 986-0010

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Legacie Launches PURE Eyewear Collection

Quick Take:
Legacie, the luxury house of B. Robinson, has introduced the PURE Eyewear collection, along with Ira Lerner, founder of PURE Eyewear.
Wearer: Those looking for the next technological innovation in their eyewear. Consumers who want choice and who are looking for customizable eyeshapes and temple lengths
Specifics: PURE Eyewear features a revolutionary rimless eyewear manufacturing process, crafted from a single strand of wire made of Xanadium, a proprietary, high-performance alloy, that is threaded through holes in the lenses without the use of screws, hinges or compression mounts.
Selling Points: PURE Eyewear is lightweight, well-balanced and comfortable. Each style is handmade with custom colors that are ion-plated in a high temperature vacuum chamber. Featuring futuristic styling, PURE melds fashion forward shapes and cutting-edge technology.
Price Guide: $$$$$
www.legacie.com, www.pureeyewear.com

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Mosaic Eyewear Launches Opo Design’s Qvist Collection in U.S.

Quick Take:
Opo Design from Sweden has introduced its new collection, Qvist, which features a unique patented screw-less hinge design. The Qvist collection by Opo Design is distributed by Mosaic Eyewear of Omaha, Neb.
Wearer: Qvist Eyewear is for those looking for eyewear shapes with personality and function.
Specifics: Qvist Eyewear rests on a patented spring hinge which makes it very functional and simple. The special snap hinge design makes the plug connections very simple without any screws necessary. The frames are cut out from 0.5 mm high quality Swedish stainless steel sheets.
Selling Points: Qvist Eyewear is highly innovative with the latest techniques utilizing materials such as stainless steel and composite carbon fiber. The frame is extremely light and very comfortable, while the design is focused on comfort and lightness while the collection combines classic styles with exclusive materials
Price Guide: $$$$$
www.mosaiceyewear.com

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SECOND LOOKS

Optima Updates 1.67 Finished Lens Design


More Images
Quick Take:
Optima has brought back its 1.67 finished lenses in an updated design. The lenses are available in both scratch-resistant and anti-reflective coatings.
Specifics: Power range is 0.00 to -8.00 to -4.00 cyl, and -8.25 to -10.00 to -2.00 cyl.
Selling Points: The new additions to Optima’s extensive line of high-index products will enable eyecare professionals to make Optima their one stop source for high-index lenses.
www.optima-hyper.com, (800) 621-1216

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Marchon Bows the Diane von Furstenberg Spring 2011 Collection


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Quick Take:
For 2011, Marchon has channeled the heritage and identity of the Diane von Furstenberg brand and interpreted it for an eyewear collection that is both classic and modern.
Specifics: More than six ophthalmic styles and three sun styles for women.
Selling Points: The elegance of the Spring 2011 DVF collection is evident in the vintage cat eye shapes and brightly colored patterns inspired by DVF scarves wrapped on thin tubular temples. The collection skillfully combines rich materials and iconic logos that are amplified by vivid color combinations on the temple treatments.
Price Guide: $$$-$$$$
www.marchon.com

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REM Debuts Lucky Brand Sunwear for ‘Fearless American Spirits’


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Quick Take:
REM has introduced its Lucky Brand sun collection just in time for the longer days of spring and summer. From oversized to classic, men and women, this fresh crop of fun-loving Lucky Brand Sunglasses are true-blue California lifestyle essentials.
Specifics: Seven new styles that deliver 100 percent all American attitude backed up with 100 percent UV protection.
Selling Points: Crafted in acetate or epoxy-detailed metal, the frames feature bohemian yet preppy shapes that are RX-able. Style names include Aurora, Nigh and Indigo for women; Nocturnal, Midnight and Daybreak for men; and the unisex Moonbeams.
Price Guide: $$-$$$
www.remeyewear.com, (800) 423-3023

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ALSO NEW

Safilo Intros New Dior Homme Aluminum Sunglass

Safilo’s new Dior Homme aluminum sunglass reinterprets a classic in a modern way. It is ultra lightweight, high-tech and elegant pilot style features logo treatments on the bridge and temples. www.safilo.com

Morgenthal Frederics Releases 2011 Look Book

Morgenthal Frederics has released their Spring/ Summer 2011 collection and accompanying look book featuring all the new styles in the collection for the season. www.morgenthalfrederics.com

Hobie Polarized Unveils the Mayport

New in the Hobie Polarized Motion Series, the Mayport is made of rugged injected TR-90 nylon and features Hobie Polarized’s 100 percent polarized polycarbonate with Megol enhanced temples and Barrell hinges. www.hobiepolarized.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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