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April 05, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Viva: Harley Diva

SECOND LOOKS

Marchon: Michael Kors
Modo: 7 For All Mankind
Revo: Spring Collection
VonZipper: Shift into Neutral

ALSO NEW

Luxottica

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LAUNCHES

Viva International Bows the Harley Diva Collection from Harley-Davidson Eyewear


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Quick Take:
Viva International Group introduces Harley Diva, a new collection from Harley-Davidson Eyewear featuring bold, sexy flair for women.
Wearer: Strong, independent, professional women 35-55 years old.
Specifics: Twelve ophthalmic styles and four prescription-ready sunglass styles featuring a variety of ornate temple treatments.
Selling Points: “Women have always been part of the Harley-Davidson® family and most recently have been identified as the fastest growing market segment for this brand,” said Liz Tontodonati, Viva’s general manager for the Harley-Davidson brand. “After spending years on the back of her man's Harley, she has come into her own and we want to make sure that this brand loyal customer has the eyewear to complete her lifestyle needs.” Marketing materials include counter cards, a mirror, a logo plaque, and a two-piece merchandising kit, which all reflect the new Harley Diva-inspired design elements and ad campaign images. The optical collection also features a specially designed case and cleaning cloth with the signature Harley Diva Rose logo, while the sun collection comes with a cleaning cloth featuring the Harley-Davidson Heart and Rose logo.
Price Guide: $$
www.vivagroup.com, 800-345-VIVA

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SECOND LOOKS

Marchon Debuts New Michael Kors Styles


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Quick Take:
Marchon has debuted new models that offer jet-set luxury in an array of sun and optical styles from Michael Kors.
Specifics: New optical styles and sun styles.
Selling Points: Distinctive accents amplify signature Michael Kors shapes and iconic elements that are synonymous with the brand. Metal in the form of logo plaques and stamps are fused onto temples to create dimension. Vintage shapes are molded in zyl and metal for effortless style.
Price Guide: $$$-$$$$
www.marchon.com

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Modo and 7 For All Mankind Introduce FW 2011 Collection


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Quick Take:
Modo and 7 For All Mankind have present their new collection for the upcoming Fall/Winter season featuring fashionable, vintage-inspired models with elements that make them up-to-date.
Specifics: Six new optical styles and six new sun styles.
Selling Points: The optical collection offers a variety of wearable shapes such as vintage inspired, cat-eye, oval and rectangular. Model 715 is a men’s rectangle in acetate, while Model 719 is an acetate rectangle with a high bridge and Model 720 is a metal frame, both also for men. Model 717 is an oversized rectangle in acetate intended for men, but which works for both genders. Model 716 is a petite acetate frame for women and Model 718 is butterfly-inspired acetate optical frame also for women. In sun, styles express the cool, urban vibe of the brand with metal details and retro-inspired shapes. The Del Rey is a modern women’s cat shape with a bold brushed metal brow detail, while the Laurel is a semi-cat-eye shape with a plastic front and metal temples. Also for women are the Sunset, an oversized, retro-inspired shape with a metal detail on the front, and the Pomona, a modern version of an aviator shape with metal brow bar. Lastly, the Arlington is a men’s metal aviator, while the unisex Westgate relies on more Wayfarer-inspired design in a metal/plastic combo frame.
Price Guide: $$$-$$$$
www.modo.com, (800) 223-7610

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Revo Debuts Spring Collection Featuring New Water Lens Technology


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Quick Take:
Performance eyewear brand Revo has launched new spring styles featuring its new Water lens, an industry unique premium high contrast polarized lens technology optimized for the color profiles of open water.
Specifics: Four new styles the Guide, Stern, Backbay and Waterway with Revo’s high contrast polarized Water lens. The Water lens is tailored to the specific light-absorbance profile of ocean water and through exhaustive research and development, has been engineered to eliminate glare while adjusting for the blues that are reflected in and around water, allowing the wearer to see more naturally balanced colors.
Selling Points: The four new styles are perfect for an active, aqueous lifestyle and are designed to wrap around the face and block ambient light while providing maximum visibility. The new releases are available with the Water lens, as well as with Revo’s bronze and graphite lens options and also include Revo’s premium technologies. The Guide and Stern are available with prescription, while all but the Waterway are available as part of the Revo Re-use and Eco-use collection using sustainable materials.
Price Guide: $$-$$$
www.revo.com

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VonZipper Presents Eco-Friendly “Shift into Neutral” Collection

Quick Take:
VonZipper is launching the Shift into Neutral collection of environmentally friendly sunglasses.
Specifics: Two initial styles, the Elmore and Fulton.
Selling Points: Made from an environmentally friendly and sustainable oil derived from the castor bean, the VonZipper Shift into Neutral collection uses a non-toxic, renewable resource that can be used to create the same strength and flexibility as their traditional sunglasses. The frames feature 100 percent UV protection, base-6 spherical lenses, impact resistant CR-39 lens, hand-tooled construction, a wire injected temple core, stainless steel optical hinges and vintage-inspired styling.
Price Guide: $-$$
www.vonzipper.com

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ALSO NEW

Safilo Releases the Gucci Eyeweb 500 by Gucci Sunglasses

Following the launch of the 500 by Gucci, Safilo presents a pair of special-edition Gucci sunglasses in the Gucci Eyeweb collection. The metal aviator with tear-drop lenses and double-nose bridge features the Gucci green-red-green web and is available in two versions, a small black and white shape for women (GG 2898/N/S), and a larger, all-black version for men (GG 1951/N/S). www.safilo.com

Serengeti Announces 2011 Polar PhD Collection

Serengeti has announced that their new Polar PhD lenses are available on all models in their Serengeti Sport collection and select pieces in the Wire Flex series. The Trivex Polar PhD lenses feature polarization engineered directly onto the back surface of the lens using their proprietary Advanced Polarized Surface Technology, while the photochromic technology incorporated into the lenses at the molecular level continuously adjusts to changing light conditions. www.serengeti-eyewear.com

Rye&Lye Unveils New Collection

This year the Rye&Lye collection takes up the theme of free climbing. The collection focuses on the sport to draw inspiration for its ‘Future Retro’ collection and has tapped Maurizio Dall’Omo, best known as Icio, a real, highly experienced climber to front its campaign. The first two styles highlighted are the Climber and Wall. www.rye-lye.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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