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April 12, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Velvet: New Collections

SECOND LOOKS

Viva: Gant Rugger
ClearVision: Cole Haan
Charmant: Trussardi

READERS/ACCESSORIES

Ogi: Scojo New York

ALSO NEW

Luxottica

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LAUNCHES

Velvet Eyewear Launches Sun and Optical Collections


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Quick Take:
Velvet Eyewear is a new company that has launched a collection of ophthalmic and sun styles influenced by iconic American fashion and culture which inspired designs that are timeless.
Wearer: Women looking for eyewear that is sexy, pure and sophisticated, yet relaxed and comfortable.
Specifics: Thirteen styles total, including sun and ophthalmic frames.
Selling Points: The initial Velvet collection is inspired by a soulful retrospect of iconic American fashion and culture. The styles, shapes and design details offer a sense of worthiness and sexuality. All of the Velvet Eyewear sunglasses and optical frames are manufactured in Italy offering outstanding quality, craftsmanship, and materials.
Price Guide: $$
www.velveteyewear.com, (888) 511-9696

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SECOND LOOKS

Viva Presents New Gant Rugger Sunglasses


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Quick Take:
Viva International Group presents its GANT Rugger Eyewear Spring 2011 collection, including new sunglass styles which feature a varied mix of vintage and contemporary styling.
Specifics: Five new sun styles, including the Glen, Colin, Lester, Seth and James.
Selling Points: Targeted for free-spirited, fashion-conscious men with a mental age span of 20-40, the collection captures the essence of the GANT heritage. Frame shapes are classic and feature styles with diamond stud detailing, representative of the GANT Rugger logo. The new releases range from handmade acetates to a classic aviator style, in a rich palette of colors, including tortoise, amber and black, as well as satin finished metals in black, brown and gunmetal. All sunglasses are available with polarized lenses. New merchandising materials for the GANT Rugger Eyewear collection include a nine-piece vintage-inspired wooden box display, a two-sided display, counter cards and a banner featuring the current images from the Rugger campaign.
Price Guide: $$
www.vivagroup.com

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ClearVision Adds New Styles to Cole Haan


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Quick Take:
ClearVision Optical continues to evolve their Cole Haan collection with the addition of several new styles for spring which stay true to Cole Haan’s focus on craftsmanship, innovation and style.
Specifics: Highlights include the 949, 947, 946 and 954.
Selling Points: The latest Cole Haan offerings from ClearVision feature a refined look with a fresh, modern feel. The Cole Haan 949 is an acetate frame with iconic buckle décor on both temples, signature temple tips and laser engraved logo detailing. The Cole Haan 947 is a sleek metal alloy frame with acetate temples featuring the Cole Haan signature temple tip and tooled icon logo. The Cole Haan 946 is a lightweight metal alloy frame with an almond eye shape and an integrated leaf spring hinges, while the Cole Haan 954 is a semi-rimless metal alloy frame with acetate temples and signature temple tip.
Price Guide: $$$
www.cvoptical.com

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Charmant Expands Tru Trussardi Optical Collection


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Quick Take:
Charmant introduces new Tru Trussardi optical frames inspired by the contemporary urban fashion label, Trussardi, known for its exceptional leather craftsmanship.
Specifics: New optical styles for men and women.
Selling Points: The Tru Trussardi collection offers a polished range of superbly crafted optical frames. With keynotes of unique Trussardi styling, including leather-look details or the Trussardi greyhound logo, the entire collection is infused with typical Italian fashion flair in modern frame shapes made from exclusive high-quality materials in current and classic color combinations.
Price Guide: $$$-$$$$
www.charmant-usa.com

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READERS/ACCESSORIES

Ogi Unveils New Scojo New York Premium Reading Eyewear


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Quick Take:
Ogi Eyewear’s Scojo New York reading eyewear has amplified its image as one of the elite providers of premium reading eyewear with its spring 2011 Tribeca Collection, which exemplifies the uniqueness of the brand and its vision for the future.
Specifics: Three initial reader styles, including the Bowery Street, the Ellery Street and the Beekman Street.
Selling Points: With millions of new customers entering the reading glass market each year, the increasing demand for young, stylish reading eyewear continues to skyrocket. With an oversaturated array of low quality drug-store readers, Scojo New York has looked to set itself apart through distinct, original designs and handcrafted materials. Inspired by the legendary downtown district of New York City, the Tribeca Collection reflects the hip style and witty character of this historic neighborhood bearing the same name. Each style in the Tribeca Collection has been named after one of the streets in the city.
Price Guide: $$
www.ogiframes.com, www.scojo.com


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ALSO NEW

LBI Releases the St. Moritz Sunset Blvd Frame

The St. Moritz Sunset Blvd optical frame from LBI is a simple, stylish style for the individual who does not require a lot of frills. Designed with wearability in mind, the unisex model is composed of a metal front and durable zyl temples in a rectangular shape. www.lbieyewear.com

Liberty Sport Reveals New Performance Sunglasses

Liberty Sport debuted the Free Spirit XL frame which offers the same features of the top selling Free Spirit motorcycle Rx’able sunglasses in a 59 eyesize for the larger man. Additionally, they have introduced the Glide, a brand new style, designed for the small to medium-sized adult for use during golf and general sport activities. www.libertysport.com

New John Richmond Eyewear Collection Available from Villa Eyewear

The new John Richmond Eyewear collection distributed by Villa Eyewear ranges from gritty rock themes to elegant, glamorous vintage-inspired accents. The most identifying frames are characterized by strong details like leather inserts in different colors, studs with the JR monogram and “It’s only Rock ’n’ Roll” metal plaques. www.villaeyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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