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April 19, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Luxottica: Persol Roadster

SECOND LOOKS

Altair: Men’s Collection
Modo: 3.1 Phillip Lim
Mykita: Gents

READERS/ACCESSORIES

FGX: Magnivision

ALSO NEW

Luxottica

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LAUNCHES

Luxottica Launches Persol Roadster Edition Sun Collection


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Quick Take:
Luxottica has debuted the Persol Roadster Edition capsule sun collection dedicated to the legendary Roadster racecar.
Wearer: True aficionados and collectors able to appreciate the brand’s essence and quality.
Specifics: The Persol Roadster Edition features two sunglass models, each one available in five different color combinations.
Selling Points: The lines of Persol Roadster Edition sunglasses draw inspiration from the Roadster silhouette. The temple tips are distinguished by a striped motif that takes its cue from Roadster radiators. The front of Persol Roadster Edition sunglasses features a metal insert with rivets and tiny screws that recall the front motifs of Roadster hoods, which featured hand-welded studs to hold the various chassis pieces together. The Persol Roadster Edition lenses combine a polarized filter and photochromatic filter in the black model with blue lens (95/4N) and the Havana model with amethyst lens (24/4P) to provide optimal vision in all light conditions thanks to the variable color intensity of the lenses.
Price Guide: $$$$$
www.luxottica.com

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SECOND LOOKS

Altair Adds New Styles to Eponymous Men’s Collection


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Quick Take:
Altair has presented new styles in their Spring 2011 Men’s Optical Collection, which offers sophisticated styles inspired by contemporary architectural elements.
Specifics: Three new styles, the A4010, A4011 and A4012.
Selling Points: This collection features clean, modern design accented by bold, cast metal accents and rich earthy colors. All styles are constructed from the finest materials including handmade acetate and durable stainless steel. Models A4010 and A4011 also offer an optional polarized UltraClip.
Price Guide: $$
www.altaireyewear.com

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Modo’s 3.1 Phillip Lim Presents Fall/Winter 2011 Collection


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Quick Take:
Modo and 3.1 Phillip Lim continue into the new season with new styles whose essence rely on creativity and inspiration.
Specifics: Four new optical styles and five new sun styles.
Selling Points: “It's about these chic women who ride bikes to work, to brunch, to a cocktail party," Phillip Lim said. The optical collection is both sophisticated and casual, with models Gilles, Newton, Sabine and Raquer; while the sun collection is inspired by the ’70s with styles like Hevin, Elody, Amber, Carole and Shelly.
Price Guide: $$$-$$$$
www.modo.com, (800) 223-7610

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Mykita Adds Sporty Chic Styles for Gents to Collection No. 1


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Quick Take:
Mykita has added new optical and sun styles with a sporty chi aesthetic for gents to their Collection No. 1 for the spring/summer season.
Specifics: Three new optical styles and two new sun styles for men.
Selling Points: The optical frames share a common design feature: a subtly curved but distinctive upper line that exudes a sporty, dynamic feel which varies solely in the variation of frame thickness and size. Customers can choose between small, medium and large with the Titos, Spiros and Yannis models available in four metallic finishes. For sun, Mykita’s imaginative use of combining glass and stainless steel led to the Tim and Terrence models. The frames are conspicuously slight with oversize lenses for a sporty but elegant look. The sporty theme is enhanced with the use of the new neon orange finish for both models, which will also be available in black, concrete and shiny silver.
Price Guide: $$$$$
www.mykita.com

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READERS/ACCESSORIES

FGX’s Magnivision Launches a Collection of Reading Glasses

Quick Take:
FGX International’s Magnivision has presented its 2011 collection of stylish readers in bright colors, patterns, floral prints and sophisticated tones, all at affordable prices.
Specifics: The collection currently offers more than 300 different styles.
Selling Points: “Magnivision is committed to designing fashionable, prescription-quality reading glasses at an affordable price point for our consumers,” said Jennifer Chan, Magnivision director of product development. Highlights from the 2011 Magnivision collection include collections like Meet Me on 5th, chic and feminine readers with an air of class and elegance; Don’t Be Shy, readers with eclectic patterns in graphic and floral prints in bright, bold summer colors; Sunrise to Sunset, sun readers in popular shapes and Everyday Classics, simple and sophisticated styles with fresh colors and clean details.
Price Guide: $
www.magnivision.com

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ALSO NEW

Spy + Ken Block Present Signature Eyewear Line

SPY+ and professional racer Ken Block have presented a new eyewear line of eight signature styles in the Murena, Kubrik, Cooper XL, Kash and Logan models which have details like the laser etched black drips on the Kubrik and the custom logo detailing on the Murena. www.spyoptic.com

Henry Jullien Introduces the New Melrose

Henry Jullien continues the Melrose saga with the introduction of a new and sophisticated Melrose 11000 model, the most elaborate of all the Melrose models created to date. (The original Melrose 100 was launched in 1993.) An ultra-fine strip of acetate is inserted within a framework of Sandvik Nanoflex for a refined and original temple offered in 12 color combinations with six models for men and six for women. www.henry-jullien.eu

Reptile Offers the Polarized Plateau

Reptile eyewear offers their newest polarized sunglass style, the Plateau, featuring retro, metropolitan styling. The edgy style of this sunglass is perfect for urbanites to reflect a retro style paired with the most advanced polarized lens technology. www.reptilesun.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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