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May 03, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Signature: Dakota Smith Sun

SECOND LOOKS

Ogi: Innovation
Younger: Adage Transitions VI Poly
FGXI: Gargoyles
Allison: Try Collection

P.O.P.

Eye Designs: Fabric Tray

ALSO NEW

Luxottica

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LAUNCHES

Signature Launches Dakota Smith Sunglass Collection


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Quick Take:
Following the 2009 launch of the eyewear collection, Signature Eyewear has officially presented the Dakota Smith Los Angeles Sunglass collection of vintage-inspired styles.
Wearer: According to the company, Jim Sepanek, designer of the Dakota Smith Los Angeles collection, sought to make high-quality frames with a particular aesthetic that would appeal to a wide range of consumers, targeting those that are young in spirit and original in their thinking.
Specifics: The collection includes eight styles for men in shapes like the club masters, rectangles, square, navigators and aviators, each available in three colors.
Selling Points: Style names include Instinct, Assurance, Resolve, Anthem, Perception, Suspicion, Allegation and Impulse. Characteristic temple décor is a signature design element of the collection. “Eyewear that provides a unique perspective is usually priced at the high end of the market,” said Sepanek. “Dakota Smith Los Angeles provides a democratic solution, meeting this consumer’s demand for frames that are uniquely ‘cool’ while being priced at a level that is accessible for everyone.”
Price Guide: $$
www.signatureeyewear.com

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SECOND LOOKS

Ogi Expands Innovation Collection for Spring 2011


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Quick Take:
To allow practitioners the ability to segment the Ogi Eyewear collection into categories best suited for their office, the collection is being presented in three distinct categories: Ogi Heritage, Ogi Evolution and Ogi Innovation. The Innovation Collection houses Ogi's most elite models and boasts the most fashion forward additions to the Ogi collection.
Specifics: Key pieces include the 4025, a sharp, geometric frame with a stainless steel exterior and intriguing color combinations; the 7142, which uses a blend of Italian acetates with a slender shape and simple details; and the 9069, which features a distinct shape and retro detailing.
Selling Points: “The 2011 Innovation Collection solidifies Ogi’s position as a powerful luxury brand that is driven by the demand for fresh, contemporary eyewear,” said Phil Windyk, Ogi’s director of marketing. “The captivating combinations of shape and exotic materials give the new additions to the Innovation Collection a bold shot of exhilaration and demand attention.” Inspired by the distinguishing elements of modern architecture, styles from the Innovation collection are bold, contemporary eyewear pieces designed to stand apart. These models deliver style and substance through the use of premium materials and diligently placed details.
Price Guide: $$$
www.ogiframes.com

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Younger Optics Releases Adage Transitions VI in Gray and Brown Polycarbonate

Quick Take:
Younger Optics is releasing Adage short-corridor progressive lenses in Transitions gray and brown. Now patients can get a lens with a very wide, clear distance zone that fits into their preferred smaller frames and experience the benefits of Transitions photochromic technology, all at the same time. Adage is currently available in polycarbonate.
Specifics: 160 degrees of viewing freedom in the distance zone. Minimum fitting height of 13mm (recommended for smaller frames). Very wide near zone for a short design. Generous corridor width for a clear view in all areas. 90 percent of add is reached at only 11mm below pupil. Effective blank size of 76mm. No secondary calculations necessary for use. Darkens and adapts to changing light outdoors. Polycarbonate material well-suited to outdoor activities.
Selling Points: Also available in clear and NuPolar gray and brown.
www.youngeroptics.com

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FGX International Bows Gargoyles Spring 2011 Line of Ophthalmic Frames


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Quick Take:
FGX International has introduced the Spring 2011 line of Gargoyles ophthalmic frames. A brand built on technology and innovation, Gargoyles still pushes performance to the edge today.
Specifics: Gargoyles has three key new styles for Spring 2011.
Selling Points: With over 30 years of real world field-testing and development, each of their products is designed to follow their “Function First” mission. The Controller is a thin, weightless full-rim frame with a modified rectangular shape. The Suppressor has the same sleek temple design as the Controller but features a unique floating frame design in a semi-rimless style. The Pike is a rectangular shape, cut with sharp angles and engineered with rimless construction paired with sleek temples. Metal integrated spring hinges and rubber temple tips provide comfort and stability on well-defined temples.
Price Guide: $$
www.fgxi.com

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Allison Debuts Several New Styles in the Try Collections


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Quick Take:
Allison S.p.A has added several new styles to their Try, Try Change and Try Star eyewear collections for Spring.
Specifics:
The new Try eyewear collection is made up of eight rimless models with steel temples and eight titanium rimless models. The Try Change collection offers four new rimless frames with changeable temples and the Try Star project has added four new models.
Selling Points: The new Try eyewear eight steel templed models includes four for women and four for men with an innovative nylon spring hinge which can be assembled without screws; while the new titanium models also offer 4 for each gender. The Try Change collection offers a new type of interchangeable temple which makes the frames lighter, comfortable and easy to handle. Lastly, the Try Star project, which is dedicated to the new generations who seek crossover styles and blend of innovation and is inspired by the international music scene, offers two unisex styles inspired by the '50s and two ophthalmic frames both embellished by Swarovski crystals on the front and featuring interchangeable temples.
Price Guide: $$$-$$$$
www.allison.it

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P.O.P.

Eye Designs Debuts New Presentation Fabric Tray

Quick Take:
Eye Designs has introduced a new presentation fabric tray to enhance the presentation of eyewear to customers.
Specifics: The black tray has four compartments that are fully lined with satin ivory fabric to separate and protect the eyewear being sampled.
Selling Points: The presentation fabric tray is great for keeping track of customer’s selections and is ideal when delivering the finished prescription to the customer for final fitting and adjustments. Using the fabric tray to showcase the latest eyewear collection allows customers to experience a dispensary’s professional service with a touch of style.
www.eyedesigns.com

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ALSO NEW

Costa Releases New Tag Sunglass Style

Costa has announced its latest style, Tag. It features 360-degree co-molded technology and bold construction, with built-in side shields and durable integral hinges. It comes in tortoise, black or silver, in the full array of Costa’s patented 580 lenses, including the new Rx option. www.costadelmar.com

Zimco Optics Has Added Two New Harve Benard Styles

Zimco Optics is releasing the HB 591 and HB 595 to their Harve Benard collection. The HB 591 is a men’s metal frame with a color inlay temple for a trendy look, available in black, blue and brown. The HB 595 is a women’s metal rimless combination frame with decorative temples available in purple, maroon and burgundy. www.zimcooptics.com

The McGee Group Bows Vera Bradley “Signs of Spring” Collection

The McGee Group has expanded upon the Vera Bradley ophthalmic collection with three new styles in the “Signs of Spring” collection. The Nancy, Jessica and Helen offer a bit of fashion flair and a great fit for women of all ages who love Vera Bradley. www.mcgeegroup.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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