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June 14, 2011
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In This Edition


Eye Deals: Paws ‘N Claws


Ogi Eyewear: Kids
Luxottica: Burberry Brights
REM: Lucky Kid





Eye Deals Eyewear Unveils New Paws ‘N Claws Collection

Quick Take:
Eye Deals Eyewear of Pittsburgh has launched a new line of eyewear called Paws 'N Claws, geared toward cat and dog owners.
Wearer: The 170 million plus audience of dog and cat owners.
Specifics: Five original designs will be featured for the first launch, two are sunglasses. The Paws 'N Claws eyeglass design will be embellished with paw prints or bones in a tasteful and fashionable, yet subtle way, so the customer can show their love of animals.
Selling Points: To show their support of animals and provide a simple way for consumers to do so, Eye Deals Eyewear, Inc. will donate five percent of their net sales to the ASPCA (The American Society for the Prevention of Cruelty to Animals). “We wanted to support a cause that’s close to our hearts and make it easy for pet lovers everywhere to easily join in the fight to prevent cruelty to animals,” said Samuel Shapiro, president of Eye Deals.
Price Guide: $$

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Ogi Eyewear Releases New Styles to the OK Series for Kids

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Quick Take:
Expanding their niche for fashion forward kids frames, Ogi Eyewear has added new additions to their OK Series of eyewear.
Specifics: Ten new styles for kids.
Selling Points: Ogi Kids options cater to tomorrow’s influential trendsetters. They are designed to be affordable, durable and possess an enduring quality to last for years. Influenced by some of Ogi’s top selling adult frames, the kid’s collection injects a spirited playfulness to a sophisticated look perfect for today’s kids and teens. Ogi Eyewear’s OK Series combines form and function to create a unique line of fashionable frames intended to please a discerning range of clientele. The collection consists of styles that blend together innovative materials with the latest trends in children’s eyewear. Each style is available in a variety of bright colors while point-of-purchase materials include an Ogi logo cube, counter cards and large window banners.
Price Guide: $$, (888) 560-1060

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Luxottica Presents Burberry Brights Eyewear Collection

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Quick Take:
Luxottica Group has debuted the new Burberry Brights Eyewear Collection featuring the first foldable Burberry eyewear style for men and women.
Specifics: A foldable sun style for men and women in 10 colors.
Selling Points: The Burberry Brights style draws on the brand's heritage in function, design and craftsmanship and was previewed during the Burberry Prorsum Spring Summer 2011 show. The style takes inspiration from the foldable concept across all Burberry product categories from non apparel and ready-to-wear including packable trench coats and rainwear. Colors include: black, tortoise, white, fuchsia, beetroot, opal, lime, pollen, citrus and spearmint. The sunglass is featured in Burberry’s Spring Summer 2011 advertising campaign with British cast Cara Delevingne and Jacob Young shot by photographer Mario Testino.
Price Guide: $$$$

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REM Eyewear’s Lucky Kid Jumps into Back-to-School

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Quick Take: REM Eyewear’s Lucky Kid is going back to school with new eyewear designs featuring free-spirited style on frames crafted with bold personality, yet practical enough for everyday wear.
Specifics: A fully handmade collection in color-conscious acetate or metal for Lucky Kids and tweens.
Selling Points: Lucky Kid eyewear sports signature details on every frame including Lucky Brand’s four-leaf clover on temple tips, “Lucky” logo on the temple and "Lucky Me" hidden on the inside. Spring hinges, found on all Lucky Kid frames, function to provide comfort and flexibility. Favorites for the girls include Dreamer, with laser cut floral temples and grown-up feminine style; Beach Trip with double layer acetate with pretty patterned metal temples; and Summer featuring a garden of flowers on a matte metallic frame. For boys, the Skip Day is classically cool with an acetate front and basket-weave metal temples, while Break Time has a full matte metal construction, both in shades of blue, brown and black. The new Lucky Kid campaign featuring the Summer and Skip Day was shot for REM Eyewear by photographer Marissa Zarembsky.
Price Guide: $$

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Charmant Expands Ad Lib Collection

Charmant has expanded its Ad Lib collection with five new styles including one for men (AB3114) and four for women (AB3200-AB3203). Offering a unique hinge system made of Excellence Titan material, the hinge provides flexibility and comfort in addition to being a visual design accent.

Allison Adds Styles to John Richmond Line

Allison S.p.A.’s John Richmond line has added two new masculine 70s inspired sunglasses by the John Lennon. The new round-shaped frames are made of thin metal available in three colors, the rimed JR 710 and the rimless JR 711, are characterized by double-colored metal finishes and light flashed lenses.

Zero G Introduces ‘Shades of Summer’

California-based Zero G has announced 6 new sunglasses for summer. Handcrafted in Japan from flat sheet titanium, this season Zero G has added flash mirror lenses on two new Limited Edition frames – ZeroStream and Bed-Stuy. There are also three new women's sunglasses, the Nolita and the Limited Editions - Jones Beach and Brighton Beach – while the Cooperstown Sun is tailored to fit wider faces.

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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