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June 28, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Shamir: Relax Lens

SECOND LOOKS

Viva: Guess Tween
Kenmark: Thalia
ProDesign: Essential

ALSO NEW

Luxottica

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LAUNCHES

Shamir Launches Fatigue Relief Lens

Quick Take:
Shamir is launching its newest Freeform product, Shamir Relax, a single vision design intended to relieve visual fatigue. Available in high-index 1.60 and polycarbonate, Relax will be available to order through Shamir’s network of Autograph partner laboratories.
Wearer: Single vision patients and pre-presbyopes who spend most of their work day reading and using the computer.
Specifics: Relax incorporates 0.65D add power in the lower part of the lens, so the eye muscles are not forced to work as hard at accommodation. Accommodations will be reduced by up to 30 percent, providing patients with renewed energy at the end of the day. Because the power is so slight, Relax is suitable for single vision lens wearers as well as non-Rx patients, Shamir said.
Selling Points: Eye care practices participating in Shamir’s ReCreating Perfect Vision (RCPV) Rewards Program can 750 points/pair for each Relax dispensed.
www.shamirlens.com

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SECOND LOOKS

Viva Bows the Guess Eyewear 2011 Tween Optical Collection


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Quick Take:
This summer Guess Eyewear brings an energetic collection of bold, trendy eyewear styles to tweens with their Back to School Tween optical collection. The collection offers a variety of fun shapes and bright colors, that mirror the Guess women's and men's trends.
Specifics: The new Guess Eyewear Back to School 2011 Tween optical collection includes 16 new styles, consisting of a mix of metal, acetate, and combination materials.
Selling Points: The girl's collection features pop-art inspired prints on the GU 9056, and GU 9054 and colorful animal prints on the GU 9052 and GU 9053. Shiny metallic and glitter accents are highlighted on the GU 9065 and GU 9066, in vibrant, playful rainbow colors. The boy's collection sports retro schoolboy inspired looks and two-toned treatments, with the bold and trendy styles of the GU 9059, GU 9060 and GU 9061. Double laminate coloring gives a youthful spin to the adult trend of color blocking in the GU 9062 and GU 9063. During a special promotion for this Back to School 2011 collection, each customer will receive a Guess drawstring backpack with every piece of Guess Tween eyewear purchased.
Price Guide: $$
www.vivagroup.com, (800) 345-VIVA

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Kenmark Expands the Thalia Optical Collection


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Quick Take:
Kenmark has added new frames and unveiled a new illustrated look for its Thalia Eyewear collection, inspired by international superstar, Thalia.
Specifics: Six new ophthalmic frames and illustrated marketing materials.
Selling Points: With vibrant colors, playful temple décor, unique embellishments and flirtatious shapes, the new Thalia collection exudes metropolitan glamour, modern romanticism and a touch of Latin flair. The collection is geared towards strong, confident women ages 18-35+. In conjunction with this release, Kenmark has introduced a new illustrated look for Thalia created by artist Carla Terwilleger of Twiggy Originals. The colorful illustrations match Thalia’s personality and vibrant frames and will be seen on all marketing materials including posters, counter cards and postcards. Each frame comes with a signature black Thalia optical case and features a three-year warranty.
Price Guide: $$
www.kenmarkoptical.com

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ProDesign Adds Styles to Essential Line


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Quick Take:
ProDesign has added styles to its Essentials collection of optical frames.
Specifics: Five new shapes available in four colors each.
Selling Points: ProDesign’s Essential Collection has been expanded to include styles 1234 through 1239. Considering the new additions as a simple way of highlighting pattern, the new styles feature a beautiful flow of pattern on these stainless steel frames which are obtained by milling away part of the temple. The rich metallic colors make the frames come alive, but the additions are essentially just a cool contemporary collection with no fussy technicalities.
Price Guide: $$
www.prodesigndenmark.com

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ALSO NEW

LBI Presents New Shrek & Friends Styles

LBI’s Shrek & Friends Eyewear collection has added two new “friends” to the line-up with models Cookie and Ginger. Cookie is a unisex metal frame with soft adjustable nose pads and spring hinges, while Ginger is metal-plastic combination frame with a laser–cut engraved ogre head design. All Shrek Frames are designed for children with ages ranging from three to 10 years old. www.lbieyewear.com

Marcolin Adds Color to Popular Tom Ford Jennifer Frame

Tom Ford “Jennifer” (TF0008) sunglass from Marcolin is one of the most iconic pieces from the collection and due to the demand, Marcolin has decided to release two additional colors for summer. The first is 50F, a gradient brown front that transitions into a golden-light orange with gradient brown lenses; the second is 20B, a gradient dark grey to light grey that features gradient smoke lenses. www.marcolin.com

Mykita Unveils New Styles in Several Collections

Mykita has added styles to their No1, Decades, Lite and No2 collections for Autumn/Winter 2011. In No1, the Tiago and Xenia sunglasses are new and reincorporate elements of classic 1960s Nylor frames; while No2 sees the Elsa and Neo acetate optical styles. In Decades, the flamboyant Holly optical model evokes ladies’ spectacles from the '50s and '60s, while in Lite, the Peppi and Nelli ophthalmic styles and the Leif and Tomma sun styles are the new kids on the block. www.mykita.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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