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July 05, 2011
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In This Edition


Indo: Freemax


Marchon: Pucci
REM: Converse
Zyloware: Peace.Love.Daisy





Indo Launches Maxima PALs with New ‘Freemax’ Technology

Quick Take:
Barcelona-based Indo is launching Maxima, a new free-form progressive lens made with the company’s patented surfacing technology, Freemax. According to Indo, Freemax offers the possibility of creating advanced designs that are not possible with standard free-form technology.
Wearer: Presbyopes who wear standard free-form progressives.
Specifics: Freemax utilizes a new surfacing tool developed by Indo called Max-Tool, which allows surface curves to be changed more precisely. This enables the distribution of the aberrations in the frame shape to be modified. Aberrations can be reduced between 15 and 40 percent compared with standard free-form progressive lenses, with a 40 percent increase in the lateral visual field, the company said (see photo). Lateral stability is also maximized, eliminating the “swing effect” common with many progressives.
Selling Points: With Freemax, objective edge thickness can be achieved on the edge of the cut lens instead of the uncut lens edge, significantly reducing edge and center thickness. Additionally, Freemax uses prism compensation to balance edge thickness, according to Indo. Maxima lenses also feature Sun Max infrared protection, which helps prevent cataracts, itchy sensations and skin aging. They are available in 1.60 and 1.67 high-index material.

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Marchon Unveils Emilio Pucci Resort Collection

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Quick Take:
Marchon has debuted the Emilio Pucci 2011 Resort Collection featuring new sun and ophthalmic styles.
Specifics: Five new sun styles and four new ophthalmic styles featuring updated twists on classic Pucci styling.
Selling Points: The 2011 Emilio Pucci resort collection is inspired largely by unique and colorful prints. Metal detailing accenting select styles and bright colors holding true to the Pucci style, while Pucci designer Peter Dundas’ cut-out designs seen on red carpet dresses are featured design elements found on frame fronts and temples. The collection uses elegant prints reminiscent of the Mediterranean and vintage shapes to create a unique collection. New sun styles include the EP683S, EP681S, EP680S, EP674S and EP120S, while for optical new styles include the EP2654, EP2648, EP2658 and EP2136.
Price Guide: $$$$

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REM Kicks Off Back to School with New Converse Kids

Quick Take:
REM has released the latest collection of Converse Kids eyewear featuring all-new styles and detailed etched designs on the temples.
Specifics: New styles with names like Discover, Let Me Try, Wait For Me, Tell Me, Explore, Let’s Go and Pick Me for kids from ages 5 to 15, as well as petites.
Selling Points: Converse Kids frames have colorful details and laid back style that set them apart from their peers. Animal stripes, hounds tooth, tire tread or a cavalcade of stars adorn the temples for a surprising bit of graphic design. Spring hinges, found on all Converse Kid’s frames, function to provide essential comfort and strong flexibility. A highlight for the guys are the combination metal front and acetate temple Let Me Try, offered in boyish blue with sneaker tread on the temple, and the reverse combination Tell Me, with stamped oversized tread texture for an entirely different look on matte metal.
Price Guide: $$

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Zyloware Bows New Peace.Love.Daisy Optical Styles

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Quick Take:
Zyloware has announced the release of new optical styles in the Peace.Love.Daisy Collection from Daisy Fuentes.
Specifics: Two new regular sizes and three new smaller sizes.
Selling Points: The Peace.Love.Daisy 409 features a full rim, modified rectangle metal front, open metal endpieces and cut-out and epoxy-filled hearts to compliment all face shapes, while the 410 is a full rim zyl frame in a modified oval shape with handcrafted zyl temples and a lasered graphics pattern. For smaller sizes, the 401 offers a full wire rim front, the 403 a full rim handcrafted zyl construction, and the 408 a full rim metal front frame with a wrapped metal endpiece and temples.
Price Guide: $$, (800) 765-3700

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Polo Brand La Martina and Allison S.p.A Debut Performance Sunglass

Polo brand, La Martina and Allison S.p.A. have launched a new technical sunglass for professional polo – Competicion, as well as a sneak preview of the first La Martina prestige sunglass collection, in honor of Pitti Uomo in Florence (June 14 - 17). Competicion will be used in professional competitions by the Italian National POLO Team. The full La Martina collection will launch at MIDO in 2012.

Eyeking Introduces Under Armour Prevail

Eyeking has released the Under Armour Prevail, the brand’s latest lifestyle sunglass. The Prevail is equipped with Multiflection lenses which are stain, scratch and smudge resistant, as well as water repellant, and feature ArmourSight lens technology, which offers 20 percent more undistorted peripheral vision and more strength than ordinary polycarbonate lenses. Additionally, the Prevail offers ultra light comfort and a sporty fit.

Cinzia Designs Launches Trendies by Cinzia

Cinzia Designs has introduced the Summer Essentials collection, Trendies, a group of contemporary unisex readers in classic color combinations. The entire collection consists of four full frame readers and one sun reader in a variety of eye shapes and sizes making them highly wearable for both men and women. All five looks feature sleek two-tone color ways in both solid and multi-colored torts with three to four choices available for each style.

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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