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July 19, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Reptile’s Polynium DHD 160°

SECOND LOOKS

Viva: Harley-Davidson Wild Child
Ogi Eyewear: Heritage
Kenmark: Jhane Barnes
Zyloware: Stetson Polarized

ALSO NEW

Luxottica

dpg

LAUNCHES

Reptile Sun Launches ‘High Def’ Rx Wrap Sunlens

Quick Take:
Reptile Sun is launching Polynium DHD 160°, a prescription “Digital High Definition” polycarbonate polarized sunlens.
Wearer: Active outdoor types, including high myopes.
Specifics: The Polynium DHD 160° features a patented, precision engineered, digital lens design that provides enhanced “high definition” vision over the entire surface of the sunglass lens in six- and eight-base wrap sunglass styles in prescription powers up to -8.00 diopters, according to Reptile Sun. This provides sharp, clear vision all the way to the periphery of the lens, the company said.
Selling Points: Wide Rx range eliminates peripheral distortion common to many wrap sunlenses.
www.reptilesun.com/rx, (800) 625-1880

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SECOND LOOKS

Harley-Davidson Wild Child Eyewear Presents New Styles

Quick Take:
Viva International Group has introduced new models for boys to the Harley-Davidson Wild Child Eyewear collection this summer. The collection is designed for today’s tween, with styles that reflect their free-spirited and independent lifestyle.
Specifics: The five new models for boys offer edgy styling in all metal designs.
Selling Points: The temples of models HD 404, HD 405 and HD 406 feature temple treatments enhanced by raised flame accents and the Harley-Davidson Bar & Shield logo. Raised stud patterns accentuate the temples of HD 352 and HD 353, along with a raised Harley-Davidson Bar & Shield logo on the inside right tip and a laser-etched skull decal on the left temple. Soft metallic colors, including satin navy, satin orange, satin gunmetal and shapes ranging from sharp rectangles to angled ovals deliver the perfect mix of urban cool. Spring hinges add additional support and comfort for the tween on the go. New marketing materials include counter cards, which showcase the new campaign image featuring style HD 406.
Price Guide: $$
www.vivagroup.com, (800) 345-VIVA

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Ogi’s Heritage Collection Goes ‘Back to Basics’


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Quick Take:
Ogi Eyewear segmented their eponymous collection into three distinct groups to better allow practitioners the ability to segment the collection into categories best suited for their office - Ogi Heritage, Ogi Evolution and Ogi Innovation. The Heritage Collection embodies the spirit of Ogi’s beginning and it welcomes new styles for Summer 2011.
Specifics: The newest additions to the Heritage Collection combine small, simple shapes and rich tones with subdued industrial elements.
Selling Points: Key Styles include the 5220, 4023 and 7141. The 5220 is inspired by nautical craftsmanship. A sleek, contemporary eyewear piece, the 5220 is made of Japanese titanium and creates a bold, fashionable aesthetic through the use of color placement and unexpected angles. The 4023 is based on the classic, minimalism of Ogi styles of the past. The rich color scheme and carefully placed details create a fresh interpretation intended to please their most discerning clientele. Lastly, the 7141 features sharp angles combined with a potent color scheme while the 7141’s chic contours and careful details add an element of refinement and charm. All Ogi frames come with a black clamshell case with lime crushed velour lining and an embossed cleaning cloth. Point-of-purchase materials include an Ogi logo cube, counter cards and large window banners.
Price Guide: $$$
www.ogiframes.com

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Kenmark’s Jhane Barnes Bows New Designs and Displays


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Quick Take:
The Kenmark Group is releasing new innovative designs in its Jhane Barnes optical collection. In conjunction with the release, Kenmark is adding two new Jhane Barnes displays for retailers.
Specifics: Nine new optical styles for men.
Selling Points: Known for pushing the boundaries of design to refine the relationship between technology and product development, Jhane Barnes incorporates intricate patterns, quality and fit into her eyewear. A new coil hinge provides a custom design element to several of the frames. The new styles include the Calculate, Conclusion, Inverse, Lineation, Perimeter, Progression, Rotation, Sequence and Square Root. Additionally, a new 2-piece display and Jhane Barnes logo block are now available. Both items are complimentary with a minimum frame purchase.
Price Guide: $$$
www.kenmarkoptical.com

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Zyloware Debuts the Stetson Polarized Sun Collection


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Quick Take:
The Stetson Polarized Sunglass Collection from Zyloware is an updated collection of best-selling styles from Stetson – a legendary American brand.
Specifics: Six classic sunglass styles of optical quality – Rx-able and able to fit progressive lenses.
Selling Points: Remaining true to Stetson’s core values of durability, style and comfort, Stetson Sun features timeless styling that suits both young and mature men alike. Stetson Sun features polarized lenses and 100 percent UVA & UVB protection. Polarization eliminates glare, enhances color, accentuates contrast and improves depth perception and acuity. P.O.P. for the collection includes a 6-piece display and a 12-piece display available with the purchase of 6 or 12 units, plus a signature plaque and easel card featuring style SU 8207P.
Price Guide: $$
www.zyloware.com

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ALSO NEW

Gucci and Safilo Introduce Sustainable Styles

Gucci and Safilo will launch of a collection of sustainable models. Available in August, the four new styles use an innovative acetate which contains a higher percentage of natural materials. Two colors have been created exclusively for Gucci, flamed Havana with a red or green background, reminiscent of the House’s iconic colors. Also in August, the Gucci Eyeweb collection will include two bio-based sunglasses made from castor-oil seeds. www.safilo.com

Re-branded Gatorz Breathes New Life

Gatorz has a 20 year history of quality sunglasses, an array of styles and a newfound “vizion” that has tweaked the brand back into contention. Gatorz has rebranded its products’ look and feel with 100 percent core community support. The ‘new’ Gatorz has taken things back to basics and invested in quality products that look and feel good with the introduction of 11 new sun styles for 2011. www.gatorz.com

Eyeking Unveils the Rich & Famous Riley Sunglass

Rich and Famous Eyewear from Eyeking has taken the classic aviator to new heights with the introduction of the Riley. The style features a slightly softer teardrop lens shape and brow bar across the bridge of the nose. It has a simple clean metal frame and flexible hinges paired with rubber nose pads and capped temples for easy comfortable wearing. The Riley is available in three colorways: shiny black, shiny gold and satin silver. www.richandfamous.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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