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August 02, 2011
VMail ProductWatch
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In This Edition

SECOND LOOKS

McGee: Orvis
A&A Optical: Jalapeños
Marcolin: Dsquared
Jonathan Paul: Fitovers

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Luxottica

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SECOND LOOKS

The McGee Group Introduces Orvis Oregon Bend Collection


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Quick Take:
Inspired by the topography of Oregon, the McGee Group has introduced the new Oregon Bend collection from Orvis.
Specifics: Three new optical styles, featuring rich colors and carbon fiber inlays.
Selling Points: The Everett is a full rim handmade acetate frame with a rectangle eyeshape. The handmade acetate temples feature carbon fiber inlays inspired by Orvis rods. The Holston is a semi-rimless metal frame with a large modified rectangle eyeshape great for progressives. This stainless steel design features carbon fiber inlays on the outside of the temples with handmade acetate temple tips. The San Joaquin is a classic full rim metal and handmade acetate combination frame with a modern rectangle eyeshape, while the handmade acetate temples feature a sleek metal inlay. Purchase of the entire Orvis Oregon Bend collection receive a complimentary 2-sided Orvis poster.
Price Guide: $$-$$$
www.mcgeegroup.com, (800) 966-2020

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A&A Optical Adds New Styles to Jalapeños Collection


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Quick Take:
A&A Optical has announced the release of new styles into their Jalapeños eyewear collection. The Jalapeños brand indentifies with today’s fashion minded teens in addition to appealing to fashionable adults with small faces.
Specifics: Four new optical styles: the Down Low, Dynamite, IGN (I Got Nothing) and Shut It Down.
Selling Points: The Down Low is a pillowed rectangle metal frame featuring temples wrapped in rubber waves electrified with color and texture so each color option creates a different look. The Dynamite is a bold acetate frame with modern retro styling. The semi rimless metal frame,IGN (I Got Nothing) fuses vivid color and texture, featuring a sleek, tapered metal layer on each temple. Lastly, Shut It Down is a metal frame featuring a rectangular eyeshape and an elongated grooved triangle accent on the temple. Now through Sept. 15, accounts will receive free Jalapeños drawstring backpacks with their Jalapeños eyewear purchases. Each frame ships with a colorful, graphic hard case. Counter cards, posters and logo plaques are also available.
Price Guide: $$
www.aaopticalco.com, (800) 492-4465

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Marcolin Unveils Dsquared Fall/Winter Collection


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Quick Take:
Marcolin has debuted the Dsquared Fall/Winter 2011/2012 eyewear collection featuring vintage inspiration.
Specifics: A collection of 18 sun and optical models for men and women.
Selling Points: The F/W Dsquared collection features the “cult” shapes that influenced the history of glasses revisited for an unconventional and trendy look. The must-have of the collection is the DQ5047, which was appeared in the runway show, is an oversized frame that revisits the shapes in vogue in the '80s. Peeking even further into the past, the DQ5042 and DQ5043 frames for women and the unisex DQ5033 model reinterpret the fashion of the '50s. The '70s served as inspiration for the men’s models, DQ5039 and DQ5040: aviator frames and double bridges. The collection also includes two “preppy” models, DQ5030 and DQ5031, which play on the chromatic contrast between the front and temples to create American collegiate glasses.
Price Guide: $$$$
www.marcolin.com

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Jonathan Paul Eyewear Bows Fitovers with Swarovski Elements


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Quick Take:
Jonathan Paul Eyewear, producers of Fitovers, has announced that their Fitovers collection is available with Swarovski Elements.
Specifics: Seven styles embellished with sparkling Swarovski Elements.
Selling Points: The Fitovers 2011 Collection bursts with beauty and a selection of colors and materials that evoke a feel of luxury. The Made with Swarovski Elements brand has provided inspiration for designers in various fashion industries. Designers like Alexander McQueen, Louis Vuitton and Donna Karan have all used Swarovski Elements. Jonathan Paul Eyewear has fused these crystals in their 2011 Fitovers Eyewear Collection. Frame colors such as purple haze, brushed horn and sapphire enhance the TR-90 (Crystal Nylon) frames. Some styles have two-toned crystals that add glitz and glamour, while other frames suggest a hint of brilliance. The subtle bling comes in amber and white Swarovski Elements and is available in the Glides, Razor, Aurora, Lotus, Element, Aria and Jett frames.
Price Guide: $$
www.jpeyewear.com

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ALSO NEW

Silhouette Adds Colors to the Zenlight Collection

Silhouette Eyewear has added colors to the Zenlight collection. The Zenlight collection – loosely based on the Zen philosophy – now has a new range of four contemporary colors. With dynamic and fresh color varieties like purple dream, green strength, bronze glow and black infinity, the collection now boasts a total of 16 different color combinations. www.silhouette.com

Eyeking’s Under Armour Goes ‘All-Star’ with Core Sunglass

Eyeking has introduced the Core sunglasses into their Under Armour eyewear collection. Developed in collaboration with elite athletes, the Core is built strong for on-field performance and offers a variety of innovations which offer performance enhancement and comfortable fit. The Core is endorsed by MLB athletes Jose Reyes and Ryan Zimmerman. www.eyeking.com

Cinzia Designs Launches the Journalist Collection

Cinzia Designs has introduced the Journalist Collection, two new unisex reader styles in three matte, classic color ways. Both looks boast flat metal frames flattering for both men and women that feature half-eye rectangular or full-frame circular eye shapes offering a studious appeal. www.cinziadesigns.com

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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