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August 23, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Revolution: Toy Story
Dita: Thom Browne

SECOND LOOKS

Luxottica: Dolce&Gabbana Lace
Ogi Eyewear: Seraphin
McGee: XOXO

ALSO NEW

Luxottica

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LAUNCHES

Revolution Introduces the Toy Story Optical Collection


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Quick Take:
Inspired by the most successful animated film in history, Revolution Eyewear has introduced the Toy Story Eyewear collection for children.
Wearer: Boys and girls.
Specifics: Twelve optical styles total, five for girls and seven for boys.
Selling Points: Toy Story’s Woody, Buzz, Jessie and the rest of the crew make cameo appearances in the various styles of this new collection for boys and girls. The collection caters to the younger demographic with styles that feature cable or zyl temples with three dimensional character embellishments which bring the characters to life on the temples. Bright primary colors make up this collection with round and square shapes to make wearing glasses fun for the littlest of customers. Available merchandising materials include a three-piece display, counter cards and a vinyl window poster, while each frame comes complete with a character branded hard case.
Price Guide: $$
www.revolutioneyewear.com, (800) 986-0010

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Dita Launches Thom Browne Eyewear Collection


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Quick Take:
Dita Eyewear has launched the Thom Browne sunglasses and ophthalmic collection. Thom Browne Eyewear features 20 styles that draw inspiration from the master architects, politicians, studio artists, industrial designers and professors of the '40s, '50s and '60s.
Wearer: Men, fans of the brand.
Specifics: Twenty styles, including optical and sun.
Selling Points: The acetate styles feature specifically developed color combinations and treatments complemented by genuine leather and metal mesh side cups. Each style is marked with the signature Thom Browne red, white and blue logo tip and four stripe hinge. The metal frames are made of high-grade titanium with key styles finished with natural horn brow bars and cable temple ends. Merchandising materials consists of counter cards in various sizes, a logo block and a black leather 8-piece display case. The collection includes 4- and 6-base hard cases with magnetic closures and a micro-fiber cleaning cloth.
Price Guide: $$$$$
www.dita.com, www.thombrowneeyewear.com

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SECOND LOOKS

Luxottica Unveils the Dolce&Gabbana Lace Collection


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Quick Take:
Luxottica has introduced the Dolce&Gabbana Lace collection for 2011. The Lace collection draws its inspiration directly from the cultural roots of the Dolce&Gabbana brand in Sicily.
Specifics: Seven styles total. Two luxury styles, one sun and one optical, made totally of real lace inside the acetate. Five fashion styles, two sun and three optical, with real lace in the temple or in the front.
Selling Points: The Lace collection is characterized by authentic Dolce&Gabbana lace inserted within the layers of the acetate frames. The collection includes two luxury frames: the oversized DG 4116 sun style and the progressive-friendly DG 3116 optical style. Optically, the fashion styles include: the DG 3063M, an acetate model with a solid colored front coupled with authentic lace temples; the DG3115, an acetate shape with the lace inserted in the front; and the progressive-friendly DG1218, a metal rimless shape with lace temples and flex hinges. For sun, the DG 4111M is a generous cat’s-eye available with authentic lace inserted in either the frames or temples paired with corresponding colored acetate, while the DG 4119 is an oversized, rounded square style. The lenses of all sun models from Dolce&Gabbana Lace Collection are Rx-able. Following the success of the Animalier advertising campaign, Naomi Campbell is the face of the Dolce&Gabbana Lace eyewear campaign. The images feature Campbell wearing sun style DG4116 in the black lace color.
Price Guide: $$$$-$$$$$
www.luxottica.com

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Ogi’s Seraphin Collection Gives Rise to Neoclassic Eyewear


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Quick Take:
Ogi Eyewear is defining a new eyewear segment know as neoclassic eyewear with the introduction of new styles into their Seraphin collection. The Seraphin line does not aim to simply bring back to life eyewear from the past but to synthesize the tradition anew.
Specifics: Seraphin’s neoclassic eyewear styles challenge perceptions of tradition to shape the vision of eyewear in the future. The Seraphin line by Ogi Eyewear is an elite Neoclassic collection that reflects the essence of classic eyewear with a sharp modernistic edge.
Selling Points: The Seraphin collection appeals to the romantic hero who yearns for sophisticated luxury, precision handcrafting and classic price points. Each frame tells a unique story that highlights the characteristics of that style and reflects a celebrated trendsetter of a bygone era through the placement of acute details, rich color and handmade materials. The Virginia optical style is a bold, retro inspired cat-eye designed to demand attention; while the Zarthan uses soft, unconventional hairline curves, a deep lens shape and contemporary color combinations to exude executive power. All Seraphin eyewear styles come with a leather hardcase and mico-fiber cleaning cloth. Point-of-purchase materials include a Seraphin logo plaque, counter cards and large window banners.
Price Guide: $$$-$$$$
www.ogiframes.com

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McGee Presents Two New Optical Groups from XOXO


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Quick Take:
The McGee Group has introduced two new optical groupings into their XOXO line, the bold and edgy “Admirer” collection and the funky and feminine “Gloss” collection.
Specifics: Two new ophthalmic styles in each group for a total of four styles.
Selling Points: The trendy Admirer frames offer bold colors and intricate designs for the fashion conscious XOXO woman. The Blush is a full rim metal frame with a flirty rectangle eyeshape and a repeat XOXO logo on the temples; while the Sweet is a full rim metal/handmade acetate combination frame in a soft modified rectangle shape and an XOXO laser cut tunnel décor on the temples. The XOXO Gloss collection features Play and Vibrant. Play is a full metal frame with a modified cat-eye shape, a petite fit and temples with an animal print foil accent; while the Vibrant is a handmade acetate frame in a modified oval eyeshape with temples that feature a solid colored metal exterior and a pearlized horn design mixed with primary and accent colors on the interior.
Price Guide: $$
www.mcgeegroup.com

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ALSO NEW

Garrett Leight California Optical Debuts Two New Styles

Garrett Leight California Optical (GLCO) has releases the Harding and Lucille styles for Fall 2011. The Harding is a classic and timeless design inspired by the author Arthur Miller who wore a similar style in the 1950s; while the Lucille is a feminine cat eye with sass inspired by Hollywood starlets of the 1980s. www.garrettleight.com

ProDesign Expands the Essential Collection

ProDesign has added two new styles, 1240 and 1241, to their Essentials collection. The styles offer two new shapes available in six colors each. The classic monotone fronts makes the frames appear more unisex while the color combinations of the acetate temples, which are exclusive to ProDesign, take the frames in more feminine direction. www.prodesigndenmark.com

Tura Releases Kids Styles Into Crush & oio

Tura’s oio eyewear range has captured the imagination of kids with cool design. Thanks to TITANflex, these glasses are flexible and have also been specially designed to suit the facial features of kids. Crush is the perfect eyewear collection for the young person who loves variety. Crush provides trendy glasses which featuring great design, cool colors and creative and technical product features. www.tura.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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