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September 06, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

ClearVision: Marc Ecko

SECOND LOOKS

Zyloware: Sophia Loren
REM: Lucky Brand
L’Amy America: Chloè

ALSO NEW

Luxottica

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LAUNCHES

ClearVision Unveils Marc Ecko Cut & Sew Collection


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Quick Take:
ClearVision Optical has introduced the Marc Ecko Cut & Sew collection of eyewear in partnership with fashion designer Marc Ecko.
Wearer: The Marc Ecko guy is 20 to 40 years old and young in spirit; a masculine, cool guy who pays meticulous attention to detail and grew up on R&B, rock and hip hop.
Specifics: Thirteen optical styles and five suns.
Selling Points: The Marc Ecko Cut & Sew collection reflects a new American sensibility that re-imagines cult classics; the collection brings modern, contemporary looks to the men’s eyewear market. The initial launch collection features details inspired by turn of the century industrial and utilitarian tools like the knurling often seen on machinist tools and microphones and textures reminiscent of vintage foot lockers, driving gloves and car vents. The color palette includes black, blue/black, olive drab and green khaki which are suggestive of “covert operations” and give the collection a stealth and feeling of authenticity. The logo is reminiscent of the unique detailing inspired from a pair of tailor shears. The launch of the collection is being supported by a combination of traditional media, digital technology, social media and events, as well as custom virtual try on technology.
Price Guide: $$
www.cvoptical.com, (800) 645-3733


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SECOND LOOKS

Zyloware Releases New Styles in Sophia Loren


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Quick Take:
Zyloware has released new styles into several collections including the Sophia Loren eyewear line.
Specifics: Two new optical styles for women.
Selling Points: The Sophia Loren 1539 is a full rim, handcrafted zyl frame in a modified oval shape, perfect for a variety of face shapes. A metal plaque near the endpiece features sparkling crystals, while spring hinges provide the wearer with additional comfort. The Sophia Loren M229 is a semi-rimless metal frame in a rounded shape that will compliment several face shapes. The metal endpiece and temple feature a subtle floral motif, while the handcrafted zyl temple tips provide an extra splash of color. Spring hinges and snap-in nosepads give the wearer additional comfort. Both styles easily accommodate progressive lenses.
Price Guide: $$
www.zyloware.com, (800) 765-3700


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REM Introduces New Lucky Brand Optical Styles


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Quick Take:
REM Eyewear has added new eyewear styles to the Lucky Brand eyewear collection.
Specifics: Three new high-spirited optical styles.
Selling Points: Ladies will love the Taylor, a vibrant triple layered acetate that features a sassy hybrid of a cat-eye and rectangle eye shape. Guys are offered the Cruiser, an acetate frame front with tonal metal temples and smooth lines. The Spectator is also a combination frame crafted with an acetate front with classic style and vintage-inspired diamond shapes on the end-piece and coining detail on the temples. Each of these Rx-able optical frames carries Lucky Brand’s famous “Lucky You” on the inner temple and the signature clover icon on the temple tip.
Price Guide: $$
www.remeyewear.com, (800) 423-3023


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L’Amy America Bows New Chloè Optical and Sun Styles


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Quick Take:
L’Amy America has added new ophthalmic and sun styles to their Chloè eyewear collection for fall.
Specifics: Five new optical styles and five new suns with new colors for the popular Myrte sunglass.
Selling Points: In optical new offerings include; the CL1217 and CL1218, acetate frames with retro spirit, cylindrical long tips and rounded rivets on the fronts in two different shapes; the CL1208, inspired by the Chloè Marcie handbag’s metal buckle reinterpreted on the endpeice; and the CL1222 and CL1223, two metal styles inspired by the brand’s best selling sunglasses, the Cirse. These two styles feature metal trim and a mixed material effect with lacquered metal fronts and colored horn temples. For sun, the Spiree, style numbers CL2244 and CL2245, continue the metal theme with a refined metal line in relief on the fronts and on the temples in two feminine shapes, a high rounded and a trendy aviator. The Emma (CL2241) is a new acetate sun featuring a feminine metal piece on the temple covered by leather inspired by the Emma bag. The Amaryllis, styles CL2225 and CL2226 are combination suns where the eyes rim and temples are in plastic and the nose and end pieces are in metal in two shapes, a cat-eye and a contemporary square. Lastly, the celebrity favorite, Myrtle (CL2119), is being offered two new colors: burgundy and plum.
Price Guide: $$$$-$$$$$
www.lamyamerica.com


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ALSO NEW

Hilco Introduces Leader Rx 8-Base Sun Collection

Hilco has debuted the Leader Rx Sunglass collection featuring 8-base wraparound styling, superior optical performance and processing ease/low cost standard Rx lens mounting; the ideal, affordable solution for patients with active lifestyles. The collection features eight styles with plano polycarbonate sun lenses in standard Rx adapters, over-molded temples, deluxe carrying case, microfiber cleaning cloth and a sport strap, as well as optional pre-edged, 8-base plano polarized polycarbonate lenses for contact lens wearers. www.hilco.com


Sama Eyewear Bows the Black Onyx in Rose Gold

Sama Eyewear has now made their popular Black Onyx sunglasses available in a luxury edition layered in genuine 18k rose gold. Crafted from pure titanium, the rose gold Black Onyx frame features elegantly faceted onyx gemstones and is available with polarized brown gradient lenses or genuine 18k gold Meye Precious sun lenses. The Black Onyx in rose gold is only available as a limited edition. www.samaeyewear.net


Villa Eyewear Releases New Rye & Lye Styles

Villa Eyewear, the U.S. distributer or the RYE&LYE collection, has releases new styles for fall. Four new RYE&LYE styles, introduced at Silmo 2011, will be made available stateside. Of those four, two will be in the KU TUA World grouping and the other two part of the collection inspired by free climber Icio Dell’Olmo. www.villaeyewear.com


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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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