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December 20, 2011
VMail ProductWatch
SPECIAL EYEVOTE EDITION, PART 1
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Readers' Choice

OPTICAL FRAMES

Company: Marchon
Men’s Brand: Nike
Women’s Brand: Gucci
Teen Brand: Juicy Couture
Kids' Brand: Disney
Brand Launch: Marc Ecko

SUNGLASSES

Company: Maui Jim
Men’s Sport: Oakley
Men’s Fashion: Ray-Ban
Women’s Sport: Maui Jim
Women’s Fashion: Coach
Luxottica

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OPTICAL FRAMES

Marchon Named for Company

Quick Take:
Marchon Eyewear markets products under brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo, Sean John and Valentino. Headquartered in New York, with offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products to over 80,000 accounts in more than 100 countries.
www.marchon.com

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Nike Named Men’s Frame Brand

Quick Take:
Nike Vision from Marchon integrates superior technology and innovation with precise designs. Designed for the ultimate athlete for high-level sports performance, Nike sun and optical collections built to adapt to the wearer. Inspired by the sport mind set, Nike Vision's Vortex Collection embodies high-performance sports design in a sleek optical frame.
www.nike.com

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Gucci Named Women’s Frame Brand

Quick Take:
The Gucci Eyewear collection offers a sophisticated range that reference the fashion house's iconic elements for a contemporary yet timeless appeal. Designed by creative director Frida Giannini and manufactured by Safilo, the various ophthalmic models include materials developed according to the craftsmanship standards for which Gucci has become renowned.
www.gucci.com

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Juicy Couture Named Teen’s Frame Brand

Quick Take:
Juicy Couture bills itself as the world’s most irreverent, fun, and on-trend lifestyle brand for women and girls of all ages. Known for making the track suit an icon of casual luxury, today the Juicy Couture brand is a global phenomenon. The eyewear collection from Safilo designed to be whimsical, confident and feminine with an edge.
www.juicycouture.com

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Disney Named Kids' Frame Brand

Quick Take:
Marchon's Disney collection captures the youthful, fresh designs appealing to any young boy or girl. Cool colors and traditional shapes can be seen throughout the collection. Disney’s latest ophthalmic style, the Disney 112, is the perfect match for children. The iconic Mickey Mouse face can be seen on the frame which gives the eyewear great style and a young, spirited edge.
www.disney.com

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Marc Ecko Named New Frame Brand Launch

Quick Take:
Marc Ecko Cut & Sew Eyewear from ClearVision is an expression of artistic creativity for men who know that authenticity counts. With a nod to the past, it's bold, trendsetting styles feature “geek chic” embellishments with a slick, modern edge. The consumer website launches this January and will feature Virtual Try On technology and a Google Map store locator.
www.marcecko.com

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SUNGLASSES

Maui Jim Named for Company

Quick Take:
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. Today, the company sells more than 88 styles and 200 SKUs; and is the fastest growing polarized sunglass maker in the world. Follow them on Facebook or Twitter at @OfficialMauiJim.
www.mauijim.com

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Oakley Named Men’s Sport Brand

Quick Take:
The Oakley Fast Jacket XL is a performance product that allows the wearer to match their optics to their environment with Switchlock technology. It’s an innovation that locks the lenses in place with a quick release system, by securely suspending the lenses without any optics altering stress, so the wearer experiences premium clarity with true, accurate vision. It is also available with Oakley True Digital Rx lenses.
www.oakley.com

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Ray-Ban Named Men’s Fashion Brand

Quick Take:
The classic Ray-Ban Wayfarer (RB 2140) from Luxottica becomes a real fashion trendsetter in the new Ray-Ban Rare Prints collection. These styles feature colorful new patterns with the original Wayfarer design. These edgy evolutions of a Ray-Ban classic turn the Wayfarer into a trend setter - the perfect style for those who follow fashion without losing their own distinctive personality.
www.rayban.com

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Maui Jim Named Women’s Sport Brand

Quick Take:
Every Maui Jim frame incorporates proprietary PolarizedPlus2 technology offering up to nine layers of protection that wipes out 99.9 percent of glare, blocks 100 percent of harmful UV rays and boosts color, resulting in less eye strain. The Lighthouse for women, which won Health magazine’s “Gear of the Year” award, features a slender, ultra-lightweight nylon frame with rimless lenses for unobstructed, color-infused views.
www.mauijim.com

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Coach Named Women’s Fashion Brand

Quick Take:
Coach Inc., known for iconic American accessories, introduced their eyewear collection with design elements such as Op art C's, engraved Coach script logos and the classic Coach logo plaque. Seen here, the Coach Op art chain link pattern on tonal outside temples, as well as the Coach signature C pattern uses a special technique that allows color to glow through. Fun optical styles include trendy shapes and unique colorations.
www.coach.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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